Analysis of the Loyalty Card as Promotion Tool and How It Improves Satisfaction and Loyalty Between the Supermarkets and Customers Such as in Tesco Plc Case Study.

Loyalty program, Customer satisfaction, Customer lifetime value

| | |6055BUSIS BMI Project | |BMI-Literature review | | | | | | | | | | | |Tutor Name- | | | | | | | | | |Fred | | |

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