Analysis of Market Potential for Stanley Handtools

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  • Topic: Stanley Works, New Britain, Connecticut, Frederick Trent Stanley
  • Pages : 25 (6914 words )
  • Download(s) : 134
  • Published : April 23, 2011
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Industry Internship Programme Report on
To compile and analyze Sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products.
Prepared by - Onkar Singh
Registration No. - 09PG448
Under the Guidance of Dr. Prasanna Mohanraj

In partial fulfillment of the Course-Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011)

Bangalore

Post Graduate Programme

Post Graduate Programme in Management: Aug.2009 – 2011

Term – IV: Industry Internship Programme (IIP)

Declaration
This is to declare that the Report entitled “To compile and analyze sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products” has been made for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV (Batch: Aug. 2009-2011) by me at Stanley (India) Works Private Limited under the guidance of Dr.Prasanna Mohanraj .

I confirm that this Report truly represents my work undertaken as a part of my Industry Internship Programme (IIP). This work is not a replication of work done previously by any other person. I also confirm that the contents of the report and the views contained therein have been discussed and deliberated with the Faculty Guide.

Signature of the Student:

Name of the Student (in Capital Letters): ONKAR SINGH

Registration No: 09PG448

Post Graduate Programme in Management

Certificate

This is to certify that Mr.Onkar Singh, Regn. No. 09PG448 has completed the Report entitled “To compile and analyze sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products” under my guidance for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011).

Signature of Faculty Guide:

Name of the Faculty Guide: Dr. Prasanna Mohanraj

TABLE OF CONTENTS 1. EXECUTIVE SUMMARY
2. INTRODUCTION
2.1. INDUSTRY OVERVIEW
2.2. COMPANY OVERVIEW
3. PROJECT PROFILE
4. OBJECTIVE OF STUDY
5. OBSERVATIONS AND ANALYSIS
6. FINDINGS
7. RECOMMENDATIONS AND CONCLUSION
8. LEARNING OUTCOME
9. ANNEXURE

1. Executive Summary
Businesses and ventures have stepped out of their local reach and nature, and have had a truly global makeover. Every business owner or manager today aims to reach out to the global audience with their offerings, and thereby increase their domain of working. In this pursuit of developing as a global brand, the most crucial aid is marketing their offerings to the target people across the globe. It includes Reaching to the users by marketing our products in a way that need for that offering can be felt. It includes offering to their doorsteps with proper channel of distribution. To achieve Success Company needs to have a disciplined network of their distributors and strong sales force which can work in a direction to achieve organization’s mission and vision. In B2B Scenario Company need to understand different organizational structures so that it becomes easier for the sales person to perform various sales and marketing related tasks. Sales person should also maintain good relations with the distributor so that there can have transparency in terms of quality and price with the customer company which further helps in building good relations. The presented project report aims to bring about the current scenario of Hand tools sector in India and STANLEY WORKS INDIA PVT.LTD as a part of that sector followed with role of sales person in the company which includes: 1. Distribution channel management.

2. Understanding different organizational structures.
3. Finding Business potential for STANLEY WORKS.
4. Customer...
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