Analysis Of Carl's Jr. Singapore 'Everybody Loves Big Breast'
On 6 May 2015, Carl’s Jr. Singapore launched this advertisement on their Facebook Page and also had a print advertisement of it outside their restaurant, advertising their new big chicken fillet sandwich with the tagline “Everybody Loves Big Breast”. The unique selling point of this newly launched sandwich is the big chicken fillet which is made from 100% chicken breast meat. The denotation of this advertisement ‘Big Breast’ in the tagline refers to the huge chicken breast fillet which they are promoting, however the connotation is that most people see in the context of a lady’s breast instead which make this advertisement controversial.
The CEO of Carl's Jr.’s parent company, CKE Restaurants, is Andrew Puzder and their target audience are …show more content…
"It's an appeal to youth, so it really reaches a broad demographic," he says. "My son's now 17, but when he was 13 he didn't want to eat at 'the king' [or] 'the clown,' he wanted to eat where his brother ate, so he wanted to be a young hungry guy. I'm 64, I want to be a young hungry guy. Some young ladies in your age group like to date young hungry …show more content…
Most people feel that the advertisement is implying that only females with big breast are worthy whereas females with small or medium sized breast are worthless and nobody wants them.
Carl’s Jr.’s ads may have another, unanticipated effect: alienating potential customers outside the ads’ targeted demographic. “Before I saw these ads, Carl’s Jr. wasn’t that appealing to me. But now that I’ve seen these ads, I will not go to Carl’s Jr.,” Barber said. “I think that these ads are ostracizing customers from Carl’s Jr. They bring in the hungry 18- to 35-year-old males but drive away others such as females and possibly families.” (Carl’s Jr. faces criticism for ads apparently objectifying women, 2014)
Not just discriminating to female customers, many are concerned about young children as they are also one of the main patrons at fast food restaurants. It plants the idea in young children that they should only love females with big breast and it affects the perspective of young children towards females. Most people understand that young children are the future of our nation, therefore the contents that are fed to them must be carefully filtered. Most people agree that Carl’s Jr. should change their approach of marketing
The CEO of Carl's Jr.’s parent company, CKE Restaurants, is Andrew Puzder and their target audience are …show more content…
"It's an appeal to youth, so it really reaches a broad demographic," he says. "My son's now 17, but when he was 13 he didn't want to eat at 'the king' [or] 'the clown,' he wanted to eat where his brother ate, so he wanted to be a young hungry guy. I'm 64, I want to be a young hungry guy. Some young ladies in your age group like to date young hungry …show more content…
Most people feel that the advertisement is implying that only females with big breast are worthy whereas females with small or medium sized breast are worthless and nobody wants them.
Carl’s Jr.’s ads may have another, unanticipated effect: alienating potential customers outside the ads’ targeted demographic. “Before I saw these ads, Carl’s Jr. wasn’t that appealing to me. But now that I’ve seen these ads, I will not go to Carl’s Jr.,” Barber said. “I think that these ads are ostracizing customers from Carl’s Jr. They bring in the hungry 18- to 35-year-old males but drive away others such as females and possibly families.” (Carl’s Jr. faces criticism for ads apparently objectifying women, 2014)
Not just discriminating to female customers, many are concerned about young children as they are also one of the main patrons at fast food restaurants. It plants the idea in young children that they should only love females with big breast and it affects the perspective of young children towards females. Most people understand that young children are the future of our nation, therefore the contents that are fed to them must be carefully filtered. Most people agree that Carl’s Jr. should change their approach of marketing