Just a Mission Statement
Analysis of Jerry Maguire
The ability to change and adapt is a skill that can make or break a careetalr, in the case of Jerry Maguire, it was both. The curious case of an individual who seemingly had everything that any individual would want; money, power, a strong woman, and respect who had lost it all after a midnight revelation. The film chronicles his development as a leader in the sports agent industry despite constant societal pressures. Jerry Maguire is able to survive his fall from grace and assert himself as a dominant figure in the ultra-competitive realm of player marketing.
The film begins with Jerry Maguire, a smooth talking, talented sports agent who represents seventy-two agents for Sports Management International. He is revered as a leader in the environment, when he walks into the room, everyone stops and notices him and listen to what he says. The success is plentiful; he has a beautiful fiancé, a luxurious car, several cell phones, highly respected by his peers and the prestige of being one of the accomplished sports agent at the age of 35. Initially, Jerry’s tactics are cold, calculated and ruthless, selling limited value at a premium; he would tell players what they wanted to hear in order to retain them. While fighting with his fiancé, Avery Bishop, she states that Jerry told her that there is no such thing as loyalty; this alludes that in the mind of Jerry that any and everything can be bought or acquired. The firm that Jerry works for is highly competitive even amongst staff where agents will constantly try to go after each other’s players. One night after visiting a client in the hospital who is recovering from his fourth concussion, Jerry is met in the hallway by the client’s son who questions if Jerry’s motivation is the interest of his client or if his interest is in making money. That night Jerry wakes up in the middle of the night suffering from a mental breakdown, the words and actions of the son echo through his mind and he begins to write on a mission statement for his company. His mission statement focused on the simple joys of the jobs, the importance of protecting the players in health and in imagery. The statement called for fewer clients and less money, focusing on the individual with more attention and caring for the lives. After completing the mission statement he regards that he had “lost his ability to bullshit” and that he had “finally felt like his father’s son again.” At this point in the film, Jerry is forced to have to adapt between his new mindset as a sports agent and his uncanny desire to live by doing what is right for the individual regardless of the expected revenue.
The revelation that he encounters is the Jerry Maguire breaking away from the industry standard, in a world where the smoothest talker is often the most victorious, he had finally felt alive once he realized that the lens he had been viewing his job, his life and himself was not true to himself. It was at this point that Jerry Maguire was able to transcend from a sports agent mogul to an industry leader. He titled his mission statement as, “The Things We Think and Do Not Say, the Future of Our Business” then produced one hundred and ten copies, dispensing the statement throughout the organization only to have has his employment terminated within a week by his alleged friend and mentee, Bob Sugar. At this moment, Jerry is believing that his seventy-two clients will follow him when he opens his own firm, however through the slandering of Bob Sugar and the sporting agency, Jerry is only able to have contact with three clients, Kathy Sanders, Frank Cushman and Rod Tidwell. Kathy Sanders pledges her loyalty to Maguire only to deny his request to leave SMI for his firm because she is in the middle of filming a commercial. Maguire is discouraged by the lack of commitment by Sanders but still holds to the belief that his clients truly love him and will...
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