An Emerging Mnc - Videocon

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STRATEGIC BUSINESS MANAGEMENT

An Emerging MNC - VIDEOCON

INDEX
SR. NO.| CONTENTS| PG. NO.|
1| HISTORY OF VIDEOCON| 1|
2| INTRODUCTION TO THE COMPANY| 2|
3| ACTIVITIES OF THE COMPANY| 6|
4| GROWTH OF VIDEOCON| 8|
5| BOUQUET OF BRANDS| 9|
6| RETAIL 'NEXT'| 15|
7| EXPANSION INTO OIL AT INTERNATIONAL LEVEL| 19|
8| OIL & GAS BUSINESS| 21|
9| COMPETITIVE STRENGTHS| 26|
10| VIDEOCON'S BUSINESS STRATEGIES| 28|
11| ACQUISITION OF THOMSON SA| 32|
12| RATIO ANALYSIS OF VIDEOCON| 36|
13| CASH FLOW STATEMENT| 40|
14| CONCLUSION| 46|
15| BIBLIOGRAPHY| 48|
HISTORY
Videocon Leasing & Industrial Finance Limited was incorporated on 4th September, 1986 as Adhigam Trading Private Limited. In terms of the necessary resolutions passed under Sec. 21 of the Companies Act, 1956, the name of the Company was changed to Videocon Leasing & Industrial Finance Limited on 14th February, 1991. The Company received a fresh certificate of incorporation from the Registrar of Companies, Gujarat at Ahmedabad on 14th February, 1991.

Adhigam Trading Pvt. Ltd. (ATPL) was promoted by Mr Indrakant T. Parikh and Naishad I. Parikh in September, 1986 as a private limited company and was initially engaged in the business of trading in paper tubes. In September, 1988 the Company decided to diversify in the business of lease financing, hire purchase and investment activities.

The Management of the Company underwent a change in the year 1990-91 by way of transfer of equity shares to the Videocon Group. 1,00,000 Equity Shares of Rs. 10/- each of Adhigam Trading Private Limited were purchased by the Videocon Group at a premium of Rs. 3/- per share in April, 1991. The total consideration of Rs. 13 Lakhs was paid by cheques.

It was listed on BSE in 1993 and NSE in 1996.

Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor Motors. In the year 2000,Videocon tookover Philips Color TV Plant. In 2005, Videocon tookover 3 plants of Electrolux India and acquired Thomson CPT. Today, it has evolved into a giant conglomerate with annual revenues of over U$4.1 billion.

Introduction
The Videocon Group is a $4 billion, global business conglomerate with a strong presence in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.

The Videocon group has constantly leveraged a culture of innovation to develop a range of market re-defining products. The Group has several manufacturing facilities globally and R&D centers spread across Americas, Europe and Australasia that are constantly working towards creating global quality products deploying the most up-to-date technology.

Videocon has one of the largest distribution networks in India with a nation-wide presence.

The Group has a full range of products in Flat Panel Devices (LCD’s) and CTV’s, Washing Machines, ACs, Refrigerators, Home Theatre systems, microwave ovens, food processors, and sophisticated small home appliances. Recently the group also successfully launched a range of Mobile Handsets and next-generation Direct-to-Home television services and world’s first satellite TV.

Apart from having a stronghold in the domestic market, the company has a significant market share in the global arena as well. Videocon exports consumer electronics and home appliances to markets in the Middle East and Europe, West Asia, Latin America and South East Asia. The Group is rated among India’s Top 15 Business Houses and is listed among the 100 Emerging Giants of the World according to a Boston Consulting Group study in addition to...
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