Submitted by: Prashanth.V
Register no: 10pubc2006
In the partial fulfillment of the requirement for the award of the degree of Master of Science in Mass Communication 2010 – 2012
ACHARYA INSTITUTE OF GRADUATE STUDIES
HESARGHATA MAIN ROAD, SOLDEVANAHALLI
I, Prashanth.V A hereby declare that this project report is prepared by me based on an original study and research conducted by me under the guidance of Mrs.Sanchita Mukeerjee, Head Department of Mass Communication, Acharya Institute Of Graduate Studies I further declare that this research has not been submitted to any other University or Institution for the award of any other degree or diploma.
Certified that the Master’s Dissertation entitled
“An attitude survey of crime programmes on Kannada News channel.” is a bonafied work carried out by MR. Prashanth.V bearing 10PUBC2006 in partial fulfillment for the award of degree of Masters of Science in Mass Communication from the Bangalore University during the session 2010-2012. The Masters Dissertation has been approved by me as it satisfies the academic requirements of the subject.
Signature of the guide Signature of HOD Mrs.Sanchita Mukeerjee Mrs.Sanchita Mukeerjee
I take this opportunity to express my great sense of gratitude to all those who supported me all through my research work, without whom my dissertation would have been incomplete. First, I would like to thank Mrs.Sanchita Mukerjee, Head of Mass Communication department, Acharya Institute of Graduate Studies, for providing guidance although my work. Secondly, I thank Mr.Krishnamurthy, Mrs.Premavathi and Mr.Shanthraju, Faculty of Mass Communication Department, Acharya Institute of Graduate Studies, for their constant encouragement and support. I would also like to specially thank Prof.Kirthik Panchapekesan and Dr.Chandramouli.S for his support. I would also like to thank Prof.GurunathVaidya, Principal, Acharya Institute of Graduate Studies for his support. I would also take this opportunity to thank my family and all my friends for their immense support and help. Last but not the least I would also like to thank my friend Santhosh.B.G for his moral support throughout my research work. Gratitude is the best attitude. There is not a more pleasing exercise of the mind than gratitude. It is accompanied with such an inward satisfaction that the duty is sufficiently rewarded by the performance. Thank you one and all for standing with me in thick and thin at the time of completing my research work. Prashanth.V
NO.| TOPICS| PAGES|
1| INTRODUCTION| 7-21|
2| REVIEW OF LITERATURE| 22- 34|
3| METHODOLOGY| 35-41|
4| DATA ANALYSIS| 42-77|
5| CONCLUSION| 78-81|
6| APPENDIX (QUESTIONNAIRE)| 82-86|
7| BIBLOGRAPHY| 87-89|
In today’s world, television has turn out to be one of the most influential means of Mass Communication. It can impart education, information and entertainment. Television has become a vital part of our lives. Television has both positive and negative domino effect. On the positive front, television can be an excellent teacher. Television can also be used as an excellent medium for mass education. Television can also open up new horizons for us. We can access information about what is happening in a distant country like Africa or Antarctica by Just a click of the remote. Television can also be used to create awareness about various issues like environmental pollution and global warming. Television can also provide Entertainment and can be used as a tool for relaxation. The implication of my research decided to study the...