Thesis on Print Media

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PRINT MEDIA IMPACT ON STATE LEGISLATIVE POLICY AGENDAS

A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirement for the degree of Master of Mass Communication in The Manship School of Mass Communication

By Abby Kral B.A., University of South Florida, 1996 May, 2003

TABLE OF CONTENTS
LIST OF TABLES............................................................................................................ iv ABSTRACT....................................................................................................................… v CHAPTER ONE: INTRODUCTION AND PURPOSE OF RESEARCH..........................1 PURPOSE ............................................................................................................................2 RESEARCH QUESTIONS ......................................................................................................2 SIGNIFICANCE OF STUDY ...................................................................................................3 ORGANIZATION OF PAPER..................................................................................................5 CHAPTER TWO: REVIEW OF THE LITERATURE .......................................................7 MEDIA, PUBLIC AND POLICY AGENDAS.............................................................................7 MAKING A CONNECTION: MEDIA AND PUBLIC POLICY...................................................10 CHAPTER THREE: RESEARCH DESIGN.....................................................................16 LOUISIANA STATE LEGISLATURE.....................................................................................16 LEGISLATIVE SESSION .....................................................................................................16 SAMPLING........................................................................................................................17 ANECDOTAL DATA ..........................................................................................................21 VALIDITY AND RELIABILITY ............................................................................................22 ADMINISTERING THE SURVEY..........................................................................................23 CHAPTER FOUR: SURVEY RESULTS AND FINDINGS ............................................27 DEMOGRAPHICS ...............................................................................................................27 MEDIA USE ......................................................................................................................30 Time Dedicated to Reading Newspaper......................................................................30 TAKING CUES FROM THE MEDIA .....................................................................................33 How Often Do Newspapers Prompt Action? ..............................................................35 Following Newspapers During Session ......................................................................36 URBAN VS. RURAL DISTRICTS AND MEDIA USE ..............................................................39 PERCEPTION OF MEDIA ....................................................................................................40 Newspaper Fairness ....................................................................................................40 Newspaper Criticism ...................................................................................................42 Newspaper Accuracy...................................................................................................45 Perception and Use of Media ......................................................................................45 ANECDOTAL EVIDENCE ...................................................................................................47 CHAPTER FIVE:...
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