Preview

An Analysis on a Mcdonalds Advertisement

Satisfactory Essays
Open Document
Open Document
377 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Analysis on a Mcdonalds Advertisement
Analysis on the McDonalds advertisement

We have recently been studying the McDonalds advertisement where they have stated that they are helping Aussie families and the future sports stars of tomorrow. They tell us that they are hand in hand with Australian families, but they only say that because they want more families to go to their local McDonalds store. But are they really helping the sports stars. Yes of course they are but they aren’t really helping out as much as they say. Yeah they do sponsor teams but really I am sure that they only do it for the advertisement on the jerseys.

Did you notice that after most sports game most coaches have a McDonalds voucher to give out. That is another way how McDonalds thinks that they are helping young sports stars; by giving these vouchers out they are encouraging the young participants but they are also showing them the way to unhealthy food. This makes them work harder just so they can get McDonalds.

They use informal and colloquial language to persuade people of various communities to go and buy this unhealthy food so they can support their sons/daughters/relatives or really anyone that is participating in sport, so that they can support their dreams and their goals for their future goals. Also because they want to make sure that these kids can have a proper life, not one that is totally messed up because no one was there to help them reach their dreams and goals.

They believe that they are giving something back to the community by helping the young stars of tomorrow. They figure that by helping people think that they are doing the right thing but really they are leading the children down the path of unhealthy food which may end up leading to being obese or even having diabetes which isn’t a good life for anyone. I am sure that you wouldn’t want to be a young adult with diabetes, obese or have a serious heart condition. I am sure that the answer to that is no.

I think that the McDonalds

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The easiest way to figure out who a company is targeting is to look at who their advertisements and commercials are aimed at. Chick-fil-An is based on what they allude to as "family qualities," and that is whom they target intensely. Several locations offer an indoor play area for kids and regularly Chick-fil-A's will have a mascot there on certain days to stroll around and take pictures with children. One exceptional characteristic of Chick-fil-A restaurants is their inclusion in their surrounding communities. For example, the Chick-fil-A in Oxford, MS put on a "Princess Ball" occasion at which fathers and little girls could have a night out on the town. Many Chick-fil-A's hold "Child's Nights" where kids come in and make craft and receive…

    • 126 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    During the Super Bowl of 2013, Taco Bell released a commercial titled “Viva Mas”. Which means “Live More” is Spanish. The commercial begins with an elderly man sneaking out of a nursing home late at night to join his friends. His group of elderly friends is waiting outside in a green, older model vehicle. They then begin their adventure by having fun and enjoying the night by acting young again. Throughout the commercial the song “We Are Young” is is being played but in the Spanish version. The ad is about Mexican food which is why the song is being played in Spanish. This commercial uses techniques such as humor and up- beat music to persuade the elderly audience to “Live More”. Taco bell feels that you are never too old to “Live Mas.”…

    • 929 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Freezy Diskz commercial from Wendy’s is poking fun at the idea of an infomercial and the product’s many uses when selling their product. When Wendy’s were poking fun of at any infomercial they successfully sold their cheese burger by using an old bugger patty for more than just its normal use. By doing so, they produced a funny commercial for their customers to enjoy. During the Wendy’s commercial, they had used many satirical techniques such as exaggeration and incongruity. Among the many satirical techniques, exaggeration was used to make their cheese burgers seem better than other restaurants they compete with.…

    • 225 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Mars company’s M&M's commercials are known for their eye-catching, fun, and current advertisements. In the three commercials I have chosen, (1.https://youtu.be/jkuzdo0B-vQ,2.https://youtu.be/uHzGXA_4FSw,3. https://youtu.be/hvpKc6lJoZU) the M&M’s marketing team uses allusions, and personification to create the message of joy that the established brand, after 75 years, has conveyed to the world.…

    • 403 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In my coursework I will be analysing adverts made by McDonalds and the techniques that it uses to attract children and make them want to go to McDonalds or to send the message through the advert to be healthy and active, how McDonalds use their adverts to appeal to kids. Following an outbreak of media attention, in August 2004, McDonalds launched a series of educational cartoon characters, the Yum Chums, to promote balanced diets and exercise for children. Essay will be about how McDonalds made an advert to bring back the restaurant again. Britain's biggest commercial children's television network has created a cartoon series starring a group of healthy eating monsters in an aim to deflect criticism for screening junk food in their advertisements.…

    • 934 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    I would say that this ad uses some rhetorical appeals effectively, but lacks some as well. For example, it uses very strong pathos. Having the child looking into an empty fridge that looks very run down and not well kept. There is not a single food item in it. Also, the setting of the picture looks like it is not a well-kept area. The walls are very dirty and water stained, there is trash laying in front a dirty barrel, etc. The little boy in this picture also looks very malnourished. He has no shoes on, and little clothing, just a tank top and some shorts. I believe the author of this article chose this picture on purpose because it is going to emotionally effect mothers, those who love children, those with families, etc. This is ad will force…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    It is the responsibility of every individual to educate themselves about the food they're eating as they are making a conscious decision when purchasing and consuming the fast-food meals. However, one's responsibility to oneself does not relieve the fast-food industry of their obligation to educate or at least, present fairly to the public the products they offer. The responsibility of a company to the society at large is such that they do not harm their customers. Healthy foods are advertised less than 3% of the time; children rarely see a food advertisement for broccoli. Increasingly, fast food conglomerates are using toy tie-ins with major children's motion pictures to try to attract young people. They request more junk food after viewing…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    One of the most recognizable athletes in the world and more importantly, one of best soccer players in the game today, David Beckham is also a popular figure in the world of the media and advertising. He has made appearances in advertisements for such companies as Adidas, Pepsi, Gillette, and Vodafone. Recently, I noticed an advertisement in People for "David Beckham Instinct," a product line consisting of aftershave and fragrances. On the back of the magazine, he is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed in the lower right-hand corner, right above the words, "New Fragrances for Men." Directly above the picture of the product reads "Beckham Fragrances," with the icon of the product above that phrase. These underlying details of the advertisement lead to a product aimed at a middle-aged, middle-class male. The demographics of People and also Sports Illustrated, where the advertisement has recently appeared, reinforce this idea. People, although predominantly female at 87%of the readers, attracts a readership that has a median age of thirty-seven years-old and a median household income of approximately $73,000. Sports Illustrated has a readership that is 75% male with approximately 90% of the readers being aged between sixteen and forty-nine. The average household income of the readers is approximately $60,000. The two sets of demographics in the magazine in which Beckham's advertisement appears reaffirm that the advertisement is aimed at middle-aged, middle-class males.…

    • 2047 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    These fast food companies use different types of tactics including toys, other kids, music and cartoons to manipulate and influence the children’s decision and even thoughts. Mc Donald’s an infamous top fast food seller had roughly ninety-nine ads through 2009 and 2010, and about out of that percentage two-thirds of all ads were aimed for children. Television in this generation is easy accessible, you can watch using internet, basic cable and even going out with your friends. Children especially have a greater chance, they are more likely to watch…

    • 1003 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Childhood obesity rates are at an all time high. The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2010. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to 18% over the same period. (cdc.gov, 2013). The time frame these statistics were taken from corresponds well with the boom in the fast food industry. People may argue there is no way to prove it is directly a result of fast food. This may be true, but how can they justify advertising directly at children? It is no secret that fast food is not healthy, and at a young age many children will not know that. All they know is they want to go out to lunch and get the action figure from the newest movie or video game around. In an article titled, “Just How Happy Does the Happy Meal Make McDonald’s?” (2010) the author, Maureen Morrison tells reader’s happy meal sales account for 10% of their revenue, and to put into perspective the monstrosity that is the McDonald’s industry, that 10% would equal more than all of Panera Bread or Ihop in 2009. (Morrison, 2010, p.4). Essentially, the Happy meal or any other kid’s meal is taking advantage of a child who doesn’t know any better and selling them unhealthy food. And that is something the…

    • 2790 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk. She is wearing large hoop earrings, one of which is covered by her slight hand, leaning on her graceful neck, and a silk bracelet. Both are jewel studded and colored light brown to compliment her blondish tan spaghetti strap dress that matches her flowing slightly curly golden hair. In the…

    • 827 Words
    • 4 Pages
    Good Essays
  • Good Essays

    However, they couldn't be more further from the truth. A study shows that, “ The average percentage of calories coming from fast food for kids with working and middle-class parents is 9.1 percent but poor kids only get eight percent of their calories food.” Kids of all types, whether they are poor or rich tend to ingest unsound meal. Kids are at the age where they aren't able to make intelligent food choices. There are outside sources that influence what the children should eat. Many children are “bombarded with advertisement for fast food. The industry spends billions of dollars each year on marketing, much of which is used to target children and teenagers.” We must teach children how to develop positive eating habits and to say no to fast food…

    • 710 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Advertising to Youth

    • 2677 Words
    • 11 Pages

    As mentioned earlier, youth are incredibly important to the international market, in “The Advertising Age”, Jeff Jensen mentions that in todays youth market “Selling out is not only accepted, it’s considered hip” (Klein, pg. 65) Corporate sponsorships have become a regular occurrence, as a conglomerates advertise during large sport events, concerts and or even host entire contests . This provides for a perfect channel of penetration to a large amount of youth as they are usually key observers of these types of events. An example of this would be the how McDonald’s was a sponser of the Vancouver Olympic Winter Games. Throughout the two week duration of the games, McDonald’s sponsorship was seen everywhere, which was ironic considering that most food offered at McDonald’s is high in fat and cholesterol. Regardless of the facts, the company promoted themselves as a product of healthy active living by having athletes endorse their products. An earlier campaign featured pop icon Justin…

    • 2677 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Food companies can promote their foods, but it’s just food on a commercial or billboard until the parent/child purchases the food. According to an online article titled “How to Keep Santa From Making Our Kids Fat: Three Ways to Reduce Childhood Obesity”, “It is really crucial to help our children avoid gaining too much weight. Because once people become obese, myriad biologic factors conspire against their efforts to lose weight.” Children don’t necessarily know what’s bad for them, but parents do know, and if they just sit back and let their child eat sugary, fatty foods all day, then they are more to blame than the company…

    • 997 Words
    • 4 Pages
    Good Essays

Related Topics