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A Thematic Analysis Of M & M's Advertising

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A Thematic Analysis Of M & M's Advertising
Mars company’s M&M's commercials are known for their eye-catching, fun, and current advertisements. In the three commercials I have chosen, (1.https://youtu.be/jkuzdo0B-vQ,2.https://youtu.be/uHzGXA_4FSw,3. https://youtu.be/hvpKc6lJoZU) the M&M’s marketing team uses allusions, and personification to create the message of joy that the established brand, after 75 years, has conveyed to the world. The company’s allusions create a sense of familiarity that catches the viewer's eye. In the first ad, M&M’s marketing team alludes to it’s old advertisements in order to show that the brand has been well established throughout the years. This establishes a tone of reminessance, that reassures to the viewer that the brand is successful, popular, and
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