Amul Chocolate
Marketing Research Project on
AMUL Chocolate
Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33)
Acknowledgement
As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati, our Project In-charge for her ideas and help.
However, we accept the sole responsibility for any possible error of omission and would be extremely grateful to readers of this project report if they bring such errors to our notice.
Preface
For our research study we wanted to take up a product from the Indian industry. All other companies are primarily companies whose object right from its inception has been profit maximization. We are not saying that is not out there to make profits but the point we are trying to highlight is that Amul started as a cooperative which took on the responsibility of rural development through providing source of income to millions of farmers. It is one such company which has strongly infused the message of corporate social responsibility right through it started functioning. It had spurred the white revolution in the whole country. It has done so much pride to India by making it one of the world’s leading producer of milk. Many companies reach zenith but there are very few of them who adopt a social responsibility in their functioning. Amul is indeed different from all the other companies because it started its operations at the grass root level that is farmers. There cannot be a more noble cause than this for a company to adopt .Taking this into consideration we decided that we will take Amul as our subject of study.
During the whole project we got a lot of experience and came to know about the management practices in real that how it differs from that of theoretical knowledge and the practicality of
AMUL Chocolate
Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33)
Acknowledgement
As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati, our Project In-charge for her ideas and help.
However, we accept the sole responsibility for any possible error of omission and would be extremely grateful to readers of this project report if they bring such errors to our notice.
Preface
For our research study we wanted to take up a product from the Indian industry. All other companies are primarily companies whose object right from its inception has been profit maximization. We are not saying that is not out there to make profits but the point we are trying to highlight is that Amul started as a cooperative which took on the responsibility of rural development through providing source of income to millions of farmers. It is one such company which has strongly infused the message of corporate social responsibility right through it started functioning. It had spurred the white revolution in the whole country. It has done so much pride to India by making it one of the world’s leading producer of milk. Many companies reach zenith but there are very few of them who adopt a social responsibility in their functioning. Amul is indeed different from all the other companies because it started its operations at the grass root level that is farmers. There cannot be a more noble cause than this for a company to adopt .Taking this into consideration we decided that we will take Amul as our subject of study.
During the whole project we got a lot of experience and came to know about the management practices in real that how it differs from that of theoretical knowledge and the practicality of
Bibliography: Naresh K Malhotra., Marketing Research – An Applied Orientation, 4th Edition, Pearson Education Pvt. Ltd, New Delhi, 2003. Abraham Koshy, Mileshwar Jha -- Marketing Management, Pearson Prentice Hall, New Delhi, 2007.