Amazon.Com Inc.

Topics:, Balance sheet, Revenue Pages: 10 (2201 words) Published: March 7, 2013
Type: Public
Traded as: NASDAQ: AMZN
NASDAQ-100 Component S&P 500 Component Foundation date: 1994
Headquarters: Seattle, Washington, U.S.
Area served: Worldwide
Founder(s): Jeff Bezos
Key people:Jeff Bezos (Chairman, President & CEO)
Industry:Internet, online retailing
Revenue: Increase US$ 61.09 billion (2012)
Operating income: Decrease US$ 676 million (2012)
Net income: Decrease US$ -39 million (2012)
Total assets: Increase US$ 32.55 billion (2012)
Total equity:Increase US$ 8.19 billion (2012)
Employees: 88,400 (2012) (original US site) various national sites Written in: C++ and Java
Type of site: E-commerce
Advertising: Web banners, videos
Available in: English, French, German, Spanish, Italian, Japanese, Chinese, Brazilian Portuguese Launched: 1995
Introduction, Inc. is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos incorporated the company (as Cadabra) in July 1994, and the site went online as in 1995. The company was renamed after the Amazon River, one of the largest rivers in the world, which in turn was named after the Amazons, the legendary nation of female warriors in Greek mythology. Amazon has separate retail websites for the following countries: United States, Canada, United Kingdom, France, Germany, Austria, Italy, Spain, Brazil, Japan, and China, with international shipping to certain other countries for some of its products. It is also expected to launch its websites in Poland, Netherlands, and Sweden.


In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling goods online. Media such as CDs, books, and movies is a common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, many people scoff at their inception. But is not such a company. It is one of the largest Internet sellers of media in the world today, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items.

Jeff Bezos founded in 1994. Originally the business was based out of his garage in his Bellevue, Washington home. A businessman by the name of Nick Hanauer believed in Bezos' idea and decided to invest $40,000 in the venture. When Amazon first decided to go online, its layout was not as flashy as it is today. In fact, the site looked very plain and unattractive to most visitors, causing the business to start out on shaky ground. A man by the name of Tom Alburg decided to invest $100,000 in Amazon in 1995, which helped the company fund a better looking website and hosting capabilities. When people began purchasing books from Amazon, Bezos was in awe that he had customers from all over the country, not just Washington State, purchasing books.

Bezos decided that he had to create more than just a bookstore if he wanted people to come back as customers. He added the option of buyers to write their own book reviews, which is a huge credit to's success. People began to look at Amazon as more of an online community and not just a place to purchase things. By 1997, had generated $15.7 million in revenue. Once the company went public the same year, they decided to add CDs and movies to the website. In 1998, Amazon...
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