Ali G Target Audience Essay

For a film to be successful it is vital that the target audience is at the heart of all key decisions mad. These are the people who will ultimately make the film a success or see the film as a major flop.
The first key decision that the institution must make is, who exactly are the audience? They may choose to first produce the film and then figure out who it is aimed at, or in most cases the company will decide to make a film for the target audience. This then allows the institution to focus the marketing on them, employing the best possible ways to connect with the audience, such as for younger generations an internet viral campaign whereas for the elder generation it may be wise to focus on television and newspaper advertising. For my
However this is often more difficult to do for smaller companies, as they do not have the funds to do this. For example, in the UK ‘Wallace and Gromit’ does well as it targets everyone, where as something like Ali G may experience poorer sales as it has a niche and predominantly male audience. Once this focus has been found it is important that the institution produce a media text that suits the target audience and does not drift into other target
This can include creating an own website, linking this homepage to other websites and also using viral adverts. The internet has also increased the ways in which an audience can choose to view a film, both legally and illegally. You can choose to use film postal order websites such as LOVEFILM.COM or download certain movies through iTunes, whilst it is also possible to download illegal copies of movies through websites such as the infamous ‘Pirate bay’, often before the actual film has had its theatrical release. A film institution may also be able to more accurately target the correct audience, by methods such as offering a trailer on YouTube and monitoring who watches