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Target Market Persuasive Essay

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Target Market Persuasive Essay
The target market that Marsh advertising decided to focus on are females between the ages of 16-35. The primary demographic that Kylie Jenner Lip Kit is purchased is by young make-up lovers. Our Primary target market is Jennifer, who is a 21 year old college girl who has an obsession with make-up. Jennifer works part time at her university and listens to Pandora, and, Spotify while she gets ready for work or a college party. She tries to keep up with all the make-up trends and every Sunday night you can see Jennifer tuning into " Keeping Up with the Kardashian." She spends her spare time on social media, In fact her favorite social media app is Instagram. On Instagram, she follows one of her favorite Jenner's; which happens to be Kylie Jenner. …show more content…
Kylie Jenner lip kit is framing the message to become your inner celeb. This product is suppose to help build your confidence and feel fabulous. To support the frame of reference is the campaign is having all types of girls between the ages of 16-35 posting on Facebook and Instagram to blossom their inner celeb. Our team has come together and negotiated the lowest prices for experiential ads to keep the cost low. We worked hand and hand with Kylie Jenner and some of her fans to come together and make special ad's as well as commercials.
The creative ads designed by our graphic team will be placed on internet and internet radio websites such as Pandora and Spotify. our television ads will be aired on the primary demographics most views TV channels. MTV, HGTV, VH1, and, E! The time that our commercials will be aired is at prime time; which usually occurs from 7 p.m. to 10 p.m. To help boost our views and target out market. Sunday nights will be a great boost due to "Keeping up with the Kardashian" being aired on E!. Our commercial will be aired multiple times due to the fact of Kylie Jenner being a part of the
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