Air France Case Study Management Information System

Topics: Search engine optimization, Marketing, Web search engine Pages: 3 (910 words) Published: March 10, 2013
Management Information System

Air France
Q1:Is online search market a “winners take all” type or not? What is the essential of online search markets? Yes. Online search market is a “winners take all” type because the following reasons: i. The specialty of products. Every search engine has the own strength. The strength helps it to take the market. For the customers, it’s easy to choose the different products. So if you are better than your competitors, you can beat them easily.

ii. Network effect. The more people use search energy the more useful the search energy is to its user. By contrast, the value of a news site is primarily proportional to the quality of the articles, not to the number of other people using the site. Similarly, the first generation of search sites experienced little network effect, as the value of the site was based on the value of the search results. The more prevalent search engines, such as Google and Yahoo!, utilize hundreds of thousands of millions of computers to process billions and trillions of web pages in order to return fairly well-aimed results. Considering there are thousands of searches per second, that’s pretty decent. Due to this high volume of queries and text processing, the software is required to run in a highly dispersed environment with a high degree of superfluity. Modern search engines possess the same following main components.

iii. User habits. Habits are what keep users loyal. If a user is familiar with the search energy interface, switching to another one requires cognitive effort. Though many aspects of one search energy are identical to another, even a slight change in pixel placement forces the would-be convert to learn something new. The essential of online search markets is the catalogue of information. Through online search markets the website is made offered to online visitors to exhibit the information. It is with the help of these activities that the ranks of the sites are pushed higher and...
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