Advertisement Analysis: Federal Express Vs. Fedex

The advertisement I selected is from the Federal Express. A good advertisement must have a very clear product positioning, and makes target audience to know what is the product. The advertisement vision needs an attractive design; the contents of the advertisement should be simple, impressive, interested and understood because that not everyone wants to guess the contents even sometimes that makes the audience feel excited. The most important thing is audience to believe that they have to choose this product rather than others, so advertisement should show features and benefits of the product. I think the FedEx Express made an undoubtedly clever and perfectly advertisement that is my reason for chose it.
The FedEx Express created a line of ads that shows a picture that insinuates instantaneous shipping, which is something that most people wishing to ship packages would want. A white opened box in the center of the picture, and the FedEx Express logo mark on it. The picture shows one person putting an object in the top of the box, and another person’s hands grasping the other half of the object through the bottom of the box. This picture looks very simple, but the FedEx Expressed their ambition in this advertisement.
The box appears open on both the top and the bottom, yet the way that the bottom flaps of the box are open,
The advertisement could be shipping through family or these ads could suggest online shopping. Either way, the FedEx Express clearly represents the safety of their shipping, suggesting that express shipping goes from hands to hands, with no stops in between. The FedEx Express advertisement is, without a doubt, extremely clever, and this is accomplished through their simplicity. If a shopper or shipper wants their shipment received or sent quickly, safely, and efficiently, these advertisements would ensure that this person use the FedEx Express as their choice in