Adrena Air Sports Case Analysis

Strategic Analysis: Adrenaline Air Sports

Adrenaline Air Sports is a sky diving company that started only a few years ago. While it is dealing with internal and external factors that are restraining it from its greatest potential, Adrenaline Air Sports must navigate through its problems and outweigh its competitors. Sky diving is a sport that must be done in an area away from normal population. Adrenaline Air Sports is located in Jonesville, North Carolina, a small resort town that gets about 10,000 new visitors per week during the high season. The greatest percentage of first time customers is college students, just like the town of Blacksburg, with a population of 40,000 people plus about 25,000 enrolled college students. Greensboro,
Most of the employees for AAS are part-time workers, including the owner, Bill Cockrell. Bill and is employees are only available to work the weekends they are scheduled to work during the open season. Bill works another job and the earliest he can be at AAS is at 7pm on Fridays. There is only one cameraman, which means only one person, per film, per flight. Videos are given only on Sundays, and with new student reservations on Mondays, those videos aren’t received until the following Sunday. There are currently two Cessna 182 planes, which take longer to reach higher altitudes. The maximum height for AAS is 10,000 feet. The Cessna planes hold up to four parachutists at one time. During the high season, this becomes a problem because AAS only has four parachutes in its possession; two tandems and two accelerate free-fall
First they can keep the Cessna planes they already have and extend their work days to Fridays and Mondays to make more available times to customers. Since this is a second job for most of the employees, including the owner, more employees will be needed or longer shift hours for the employees that are already there. A new, larger plane wouldn’t be necessary in this action because there will be more time available to work the flights. The second option for AAS would be to purchase a larger plan that provides a faster turnaround time, reach higher altitudes, and hold more passengers. In doing this, AAS will need to be a full-time company, with extended weekends in the high season. The profit margin and hourly rates will increase if this is implemented. If one of the Cessna are sold, the money can be used to lighten the cost of the new plane. AAS will need to raise their prices and do heavy advertisement to fill passenger slots on the