Adidas Business

Only available on StudyMode
  • Topic: Adidas, Adolf Dassler, Herzogenaurach
  • Pages : 1 (343 words )
  • Download(s) : 62
  • Published : April 8, 2013
Open Document
Text Preview
* Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags, shirts, watches, eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach, Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales. * To keep in line with the fast growth, the company's North American corporate unit, "adidas America", hired "UPS Supply Chain Solutions" to help streamline (simplify) and improve its U.S distribution operations. * The UPS is an incorporate or a company which provides almost everything for Adidas such as transportation, logistics. Its main operations are U.S. Domestic Package, International Package and Supply Chain & Freight. The first one is involves in delivering of letters, documents and packages in the U.S. The second one is involved in delivering services and shipments to many countries in the world. The third one offers forwarding and logistics services such as supply chain design worldwide. In fact, it has many types of transport such as cars, vans and aircrafts. * Although the company updates its product pipeline with designs and technologies, it needs consistent on time delivery to many countries in the world. In other words, it needs a company to upgrade its distribution network to stay the biggest competitor in the market. It needs a logistics provider with substantial resources to increase the distribution capacity and to enhance the customer service. But its main challenge is improving the supply chain performance to meet the requirements of retailers and team distributors. * To meet Adidas needs the UPS offered them the following things to meet their challenge: 1. It provided a single streamlined network.

2. It quickly shipped the orders whatever small or big they are. 3. It boosted Adidas ability to meet customers' specifications. Ups...
tracking img