MBA Iris 2013
Business with India
Zippy, Hanna, Dima, Avi,
January 26, 2013
Table of Contents
1.1What is at the stake3
1.2Competition is about killing your competition4
1.3The killer instincts 5
2Building Strong Brand via Advertizing, Promotion and Public Relationships7 3Market Expansion9
3.1New Opportunities Created enables frontiers expansion.9 4Summary10
What is at the stake
Some fact about India:
* India population count ~1.2 Billion people.
* 20% of the population lives in urban areas, 80% lives in rural areas. * Upper class in less than 5% of the population, mid-class is ~ 15%. * India economy grows ~ 8% each year in the last 10 years. *
What is at the stake for The Japanese Brands (Sony, Panasonic, NEC) Two American giant corporations, Google & Apple dominate one of the biggest and fastest growing markets with a junction with Korean, Taiwanese and Chinese developers and producer - this leave Japanese out of the game. iPad & Nexus control 90% of the Japanese market which is well known for being loyal to Japanese products.
Japanese brands desire to take a bite in this huge market where almost every child and adult is going to own Tablet in the developed countries and the same for the middle-class in the developing countries. It became clear to the Japanese brands that losing this market will not only result in stagnation, but might hurt their brands position in the long term internally but also externally to Japan. Japanese consumer electronics brands want to close the gaps Vs. their competition as well create a clear competitive advantage in their products. Competition is about killing your competition
How competing with a giant as Apple Corp. with a superior customer experience? How competing with a giant as Samsung or Asus which is dominating the tablets market? The...