Abc Furniture Mfr

Topics: Marketing, Furniture, Computer Pages: 15 (3906 words) Published: May 15, 2013
Executive Summary

ABC FURNITURE MFR will be incorporated in the state of Industry Market, and will consist of two stockholders: Torcatoru Iulia and Zapartan Andra. The operational facilities will be located separately from the administration offices. Start-up costs have been projected with the bulk being provided by Mr. John Houseman, former owner of Kustom Kabinets. He has agreed to hold the equipment cost as a private note.

ABC FURNITURE MFR is a manufacturer of office furniture, with one location in Spokane, Washington.AFM is a start-up manufacturing firm.  Along with a significant level of its own capital, TWM hopes to initially make a successful effort to secure start-up financing to begin operations.

TWM is looking to conduct operations at its location to meet an ever-growing level of demand for heavy equipment machinery products.  The company's initial product offering will include the "Widget Basic," "Widget Deluxe," and "Widget Premium."  These products are expected to be very popular among commercial construction companies because of their versatility and accurate control capabilities.  Strong contact relationships and referral networks among commercial construction company owners are expected to allow for a rapid entry into this market.

1.1 Objectives

1. Develop a sustainable start-up business that is profitable. 2. Exceed customers' expectations for service and product
3. Offer our customers affordable quality furniture that will last. 4. Create a healthy, creative, respectful, and fun office and workshop environment for our clients. 5. Accessible website that is entertaining to surf.

6. To be a top furniture manufacturer to luxury offices in the regional market. 7. To have a showroom within 3 months in a prominent retail space. 8. Decrease production costs by increasing design efficiency.

1.2 Mission

ABC FURNITURE MFR helps create pleasant, productive office environments with well-designed furniture that incorporates new technology into the classic office mode, in which real people can work happily. We are sensitive to the look and feel of good wood and fine furniture as well as to high-powered personal computing. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. We also create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.

1.3 Keys to Success

• Uncompromising commitment to the quality of the end product: quality wood, quality workmanship, quality design, quality of end result. • Successful niche marketing: we need to find the quality-conscious customer in the right channels, and we need to make sure that customer can find us. • Almost-automatic assembly: we can't afford to ship fully-assembled desks, but assembly must be so easy and automatic that it makes the customer feel better about the quality, not worse. • Significant investments in research and development and engineering with the aim to focus on precisely controlled equipment. • Improving efficiencies of operations.

Willamette Furniture Mfr. is a privately-owned specialty manufacturer of high-end office furniture for computer users who care about elegant office space. Our customers are in all levels of business that can afford very high quality office furniture, plus a growing portion of high-end home offices.

2.1 Company Ownership

Willamette Furniture Mfr. is an Oregon corporation, subchapter S, owned entirely by Jim and Susan Graham. It was created in 1992. At that time the product line and industrial property rights (including...
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