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A Rhetorical Analysis Of 'Logos Or Thinking Right'

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A Rhetorical Analysis Of 'Logos Or Thinking Right'
Logos or “thinking right” is another rhetorical means for persuading an audience. It signifies that the arguments of the speaker are based on rationality and logic (Logos). In other words, since arguments are based on rationality it means that they are ‘reasonable and inherently persuasive.’ In addition to having the right intentions(Ethos) and thinking right (Logos), the speaker has to arouse the feelings (Pathos) of his audience in order to achieve a successful rhetoric. “Sounding right” or pathos is ‘the ability to engage emotionally with an audience through empathy, humour or arousing feelings such as fear or hate.’ refers to persuasion by heightening the emotional impact of a given message. It is achieved by rhetorical competence,
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