Ethos Pathos And Logos Analysis

ETHOS, PATHOS, AND LOGOS.

Aristotle was a Greece philosopher lived from 384BC to 322BC. He wrote and taught many subjects in his career. One of his incredible writings included Rhetoric. Rhetoric is the art used to persuade or motivate an audience. Persuasion is an art used as a tool to change people’s belief, behavior, or even there attitude towards certain things. The Greece philosophers believed that to be truly effective to the audience you had to use a motivational way. The three ways Aristotle covered in Rhetoric subject was Ethos, Pathos, and Logos. Picture (1)
Picture (2) Ethos refers to the way which that presenter can convince the audience by his/her character. Credibility, honesty, authority, and motive should describe Ethos, which is the character of the presenter. Authority is given when you have a clear knowledge about the matter in question. It also depends on the title it has in society that gives it authenticity. For example, the picture (1) presents to
Logos is the prove and the supporting evidence of a claim. It’s discovered that Logos was Aristotle’s favorite, and the most important one of Ethos and Pathos. For example, picture (4) shows Beckham with a soccer ball and milk stain on his mouth. The image suggests that drinking milk will help build muscles, be leaner, and active. Beckham’s body and being a great soccer player are used to persuade audience to drink milk to become same as Beckham. The writing in the image is the evidence shown to prove the claim. Another example picture (5) shows Julia Roberts advertising a skin cream Teint Miracle. The advertisement makes argument by showing that if Julia Roberts has nice skin, by using the cream you will also have a nice skin. The suggestion written on the image is an evidence to claim that this skin care cream will give you a nice skin. Therefore, Logos is persuasive to audience and truly