7 Eleven

Topics: United States, North America, Convenience store Pages: 4 (476 words) Published: April 4, 2013
7 Eleven Inc.
Case Study

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7-Eleven experienced years of success both home and abroad. In North America they were successful as a ‘typical’ convenience store selling gasoline, convenience items and their flagship ‘Big Gulps’ and ‘Slurppees’. While there were many 7-Eleven stores in North America, the dispersion of stores was not dense like they were in Japan. As the economy worsened in the 1980’s and competition increased, due to more convenience stores and supermarkets with later hours, store location played an important role in the strategy that made Japan a success within the 7-Eleven company. Furthering the success abroad was measuring and forecasting consumer’s needs. A need like fresh food, which represented 40% of sales and had high profit margins, led to further success. Location and customer service are two items that the North American outlets should have paid closer attention too in order to have followed in Japan’s footsteps. -------------------------------------------------

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