5 Reasons Why Relationship Marketing Is Important

Topics: Marketing, Business, Social media Pages: 3 (864 words) Published: August 12, 2012
1.  Build the Know, Like and Trust Factor
It's a phrase you've heard countless times, but are you living it? "To know and to not yet do it, is to not yet know." -Stephen R. Covey To consider the importance of follow through with your know, like and trust factor, start by thinking about your own shopping habits, as a consumer.  These days, online, will you buy from a complete stranger?  Will you purchase something from a random website you've landed on?  Will you hire a consultant, coach or assistant that you've never heard of, worked with or seen? Chances are the answer is a big NO.

In today's age of technology, we have the luxury of getting to know and deciding to trust the person or company behind each purchase. However, as business owners, this means that we MUST go that extra mile to consistently create our know, like and trust factor.   To do this, it is important that we are consistently active on our social media platforms, website, and offline networking.  For example, in social media, you want to welcome new followers, reply to comments using the commenter's name, and create relevant content that is both educational and entertaining. Moreover, test yourself!  Ask a fellow entrepreneur to look at your social media postings and rate them for content, connection and consistency.  The feedback can help you take your Know Like Trust Factor to a whole new level! 2.  Word of Mouth Referrals

When it comes to owning your own business, word of mouth referrals are gold. And, when you focus on building your business's people-to-people connection, you create that "WOW" factor that gets your customer's talking.  Customers want to feel special and important, because they don't often get to feel that way in other areas of the life.  This is key to remember because customers rarely purchase products or services solely based on the products intended result.  Deep down, they are also asking themselves, "What will this do for me, or...
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