P & G Case study
Procter & Gamble
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products.
William Procter, a candle maker, and James Gamble, a soap maker, both born in the United Kingdom of Great Britain and Ireland, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.[5] Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
A.G. Lafley, the company's chairman, president and CEO said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate."
P&G remains a highly selective employer as less than 1% of all applicants are hired annually.
The 4 P's of the Marketing Mix
Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide.
Price – How you price your product or service so that your price remains competitive but allows you to make a good profit.
Place – Where your business sells its products or services and how it gets those products or services to your customers. Promotion – The methods used to communicate the features and benefits of your products or services to your target costumers
4 P's of the Marketing Mix with reference to P&G
Product:
P&G Manufacture’s products in following categories.
Beauty and Grooming Brands
Products in this category include Anna Sui, Fekkal, Naomi Campbell, Safeguard, Fusion,
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products.
William Procter, a candle maker, and James Gamble, a soap maker, both born in the United Kingdom of Great Britain and Ireland, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.[5] Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
A.G. Lafley, the company's chairman, president and CEO said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate."
P&G remains a highly selective employer as less than 1% of all applicants are hired annually.
The 4 P's of the Marketing Mix
Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide.
Price – How you price your product or service so that your price remains competitive but allows you to make a good profit.
Place – Where your business sells its products or services and how it gets those products or services to your customers. Promotion – The methods used to communicate the features and benefits of your products or services to your target costumers
4 P's of the Marketing Mix with reference to P&G
Product:
P&G Manufacture’s products in following categories.
Beauty and Grooming Brands
Products in this category include Anna Sui, Fekkal, Naomi Campbell, Safeguard, Fusion,