Table on Contents Executive Summary Environmental Analysis A. The marketing Environment B. Target Market(s) C. Current Marketing Objectives and Performance III. SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats IV. Marketing Objectives V. Marketing Strategies A. Target Market(s) B. Marketing Mix VI. Marketing Implementation VII. Evaluation and Control A. Performance Standards and Financial Controls B. Monitoring Procedures References Appendixes I. II.
I. Executive Summary Yamaha Motor Corporation was founded on July 1, 1955. They started out by making a motorcycle called the Ya-1. By the late 1960’s Yamaha proved themselves to be superior innovators. Yamaha Motor Corporation now spans in North America, Europe, Asia, Japan and other counties. They are a company that has 41,958 employees as of December 31, 2006. Yamaha Motor Corporation is a part of Yamaha Corporation. They have since expanded the gap between them due to Yamaha Motor Corporation’s expansions. Yamaha Motor Corporation continues to be innovators in motorized vehicles. They are number 2 in the world. Yamaha Motor Corporation is constantly trying to improve both their products and people. To improve their products they are improving their technology. To improve their people they are being socially responsible by volunteering with different organizations to make the world a better place. II. Environmental Analysis Yamaha Motor Corporation was branches off from Yamaha Corporation. The were founded in 1955. The first motorcycle they came out with was the Ya-1, which won 125cc class in the same year. Yamaha started in Japan and spread through out the world. A. The Marketing Environment 1. Competitive Force: Yamaha has many competitors. Most of which are very competitive and a threat. The products are all very similar to each other. Some of Yamaha’s competitors include, but are not limited to: Honda, Suzuki, KTM, Kawasaki and Harley Davidson. To keep up... [continues]
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