Swot Analysis - Mcdonald's Corporation

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SWOT Analysis of McDonalds Corporation
By Angela B.
Strengths 1) Brand recognition 2) Economic risk spread globally 3) Specialized Training and Career Path 4) Tech – analysis, supply chain, customer access 5) Sensitive to cultural diversity in global market

Weaknesses 1) Market saturation, especially in USA 2) Consumer consciousness of unhealthy menu 3) High employee turnover including managers 4) Excessive debt 5) Sell-off by franchisees due to increased fees

Opportunities 1) Expansion into emerging markets/economies 2) Organic menu response to growing demand 3) Diversification and Acquisition: a. new concept QSRs & fast casual 4) Increased vertical integration 5) Exploit new technologies

Threats 1) Expensive new regulations 2) Loss of competitive edge 3) Currency exchange and trade policies 4) Changes in demographics 5) Global increase of litigation against company|

High Probability/High Impact 1) Economic risk spread globally 2) Tech – analysis, supply chain, customer access 3) Sensitive to cultural diversity in global market 4) Expansion into emerging markets/economies 5) Exploit new technologies

Low Probability/High Impact 1) Consumer consciousness of unhealthy menu 2) Sell-off by franchisees due to increased fees 3) Diversification and Acquisitions: a. New concept QSRs & fast casual 4) Increased vertical integration 5) Loss of competitive edge

High Probability/Low Impact 1) Brand recognition 2) Specialized Training and Career Path 3) Market saturation, especially in the USA 4) High employee turnover, including managers 5) Change in demographics

Low Probability/Low Impact 1) Excessive debt 2) Organic menu response to growing demand 3) Expensive new regulations 4) Currency exchange and trade policies 5) Global increase of litigation against company|

Recommendations based on SWOT Analysis

Based upon the research conducted, it...
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