Sony Company Case Study
Strategy and Leadership (LB 5215)Course : Master of Business Administration(SP 51-‘12) Case Study Report on Sony Corporation
TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 Objectives 4 Relationship between Mission & Vision Statement and Performance of Sony 4 Report Usability 6 Methodology 6 III. COMPANY PROFILE 6 Ownership 6 Overview and History 8 Product-Market Strategy 10 Products 10 Market Segmentation 11 IV. ANALYSIS ON THE COMPETITIVE FORCES OF SONY 12 Five Poster Analysis 12 1. Bargaining power of Suppliers 12 2. Bargaining power of Customers 13 3. Threat of new Entrants 13 4. Threat of substitutes 13 5. Competitive rivalry within an industry 14 V. SWOT ANALYSIS 14 Strengths 14 Weaknesses 15 Opportunities 15 Threats 16 VI. ANALYSIS ON PERFORMANCE OF SONY 16 Measurement of Performance 16 Reasons for increasing and decreasing Sony’s financial index 18 VII. CONCLUSION 23 VIII. REFERENCE 24
“Sony’s inspirational cutting-edge to next generation” I. EXECUTIVE SUMMARY
Sony Corporation, which is founded by Akio Morita has been struggling in developing innovative and multimedia products for more than 60 years since it was established in 1946. Since it was established, Sony creates its vision and mission statement that they keep on producing products based on those statement and it somehow brings a competitive advantage to Sony Corporation itself. Multimedia products such as television, tablet, video cameras, and even PlayStation have successes its customers. They spread those products in some market segments based on the region. Japan is the country that has the biggest portion in one of those market segments.
Meanwhile, the use of the report will explain the purpose of this report has been created. For example, this report aims to know the background, the competitors, and how they are competing in the market share until now. Furthermore, some
TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 Objectives 4 Relationship between Mission & Vision Statement and Performance of Sony 4 Report Usability 6 Methodology 6 III. COMPANY PROFILE 6 Ownership 6 Overview and History 8 Product-Market Strategy 10 Products 10 Market Segmentation 11 IV. ANALYSIS ON THE COMPETITIVE FORCES OF SONY 12 Five Poster Analysis 12 1. Bargaining power of Suppliers 12 2. Bargaining power of Customers 13 3. Threat of new Entrants 13 4. Threat of substitutes 13 5. Competitive rivalry within an industry 14 V. SWOT ANALYSIS 14 Strengths 14 Weaknesses 15 Opportunities 15 Threats 16 VI. ANALYSIS ON PERFORMANCE OF SONY 16 Measurement of Performance 16 Reasons for increasing and decreasing Sony’s financial index 18 VII. CONCLUSION 23 VIII. REFERENCE 24
“Sony’s inspirational cutting-edge to next generation” I. EXECUTIVE SUMMARY
Sony Corporation, which is founded by Akio Morita has been struggling in developing innovative and multimedia products for more than 60 years since it was established in 1946. Since it was established, Sony creates its vision and mission statement that they keep on producing products based on those statement and it somehow brings a competitive advantage to Sony Corporation itself. Multimedia products such as television, tablet, video cameras, and even PlayStation have successes its customers. They spread those products in some market segments based on the region. Japan is the country that has the biggest portion in one of those market segments.
Meanwhile, the use of the report will explain the purpose of this report has been created. For example, this report aims to know the background, the competitors, and how they are competing in the market share until now. Furthermore, some