Sony Swot Analysis

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COMPANY PROFILE

Sony Corporation

REFERENCE CODE: 881B16EF-3BEC-4BDD-B10A-26FAB18DEC3B
PUBLICATION DATE: 25 Oct 2012
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Sony Corporation
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Sony Corporation
© MarketLine

Page 2

Sony Corporation
Company Overview

COMPANY OVERVIEW
Sony Corporation (Sony or 'the group') is one of the largest consumer electronics manufacturers in the world. It operates in electronics, gaming, enter tainment and financial ser vices sectors. Sony operates across Nor th America, Europe and Asia. It is headquar tered in Tokyo, Japan and employed about 162,700 people as of March 31, 2012.

The group recorded revenues of JPY6,493,212 million (approximately $82,463.8 million) in the financial year ended March 2012 (FY2012), a decrease of 9.6% compared to FY2011. The operating loss of Sony was JPY67,275 million (approximately $854.4 million) in FY2012 compared with the operating profit of JPY199,821 million ($2,537.7 million) in FY2011. The net loss was JPY456,660 million (approximately $5,799.6 million) in FY2012 compared with the net loss of JPY259,585 million ($3,296.7 million) in FY2011.

KEY FACTS
Head Office

Sony Corporation
7-1 Konan 1-chome
Minato-ku
Tokyo 108 0075
JPN

Phone

81 3 6748 2111

Fax
Web Address

http://www.sony.net

Revenue / turnover 6,493,212.0
(JPY Mn)
Financial Year End

March

Employees

162,700

Tokyo Stock
Exchange Ticker

6758

New York Stock
Exchange Ticker

SNE

Sony Corporation
© MarketLine

Page 3

Sony Corporation
SWOT Analysis

SWOT ANALYSIS
Sony is one of the largest consumer electronics manufacturers in the world. The group’s diversified product/service offering and geographic base proves to be its strength as it aids Sony in catering to different markets and minimizes risks of being dependent on a single geographic area or segment for revenues. However, intense competition could pressurize the group's profit margins. Strengths

Weaknesses

Diversified product/service offering and
geographic base
Focus on research and development
Focus on sustainability

High cost manufacturing base
Decline in financial performance

Opportunities

Threats

Strategic alliance with Olympus
Shift from mobile phones to smar tphones
Focus on expansion in the Indian market

Intense competition
Sluggish global economic recover y
Unfavorable foreign exchange rates

Strengths

Diversified product/service offering and geographic base
Sony is diversified in terms of its product/ser vice offerings and geographic base. The group operates through seven segments, each of which offers a wide range of products and ser vices. CPS segment offers products such as televisions, home audio and video, digital imaging, personal and mobile products, and gaming devices. PDS segment offers professional solutions, semiconductors and components. Through the financial services segment, Sony offers ser vices such as insurance, savings and loans. The pictures segment produces content for the internet and mobile devices, movies, theatrical motion pictures, TV shows, and animation and other programming. The music segment produces and distributes recorded music and music videos. Sony Mobile segment develops and markets mobile phones, accessories and applications. Sony’s other activities include its Blu-ray Disc, DVD and CD disc manufacturing business, and OEM business. At the end of FY2012, the group generated 47.5% of its revenues from CPS, 15% from PDS, 13.5% from...
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