Situation Analysis/Target Market Identification Report for Ford Falcon Ute

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10850 Marketing 100 Sem 1 2013 SA/TM ID Report Cover Sheet
Name______adf_____Sally Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutor’s Name__sfaf_____ Tina Tutor _____________fasdfdf________ Tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time:______10am – 11.30am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if any)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please read the following and electronically sign where indicated: Declaration: I declare the attached assignment is my own work and has not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student:____adfsdf__Sally Student_______asdfsdfsdf_________

Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________

CRICOS (Perth - 00301J) (Sydney - 02637B)

TABLE OF CONTENTS
Situation Analysis/Target Market Identification Report for Ford Falcon Ute. ................................................ 3 1.0 Situation Analysis/Current Marketing Mix .........................................................................................................3 1.1 1.2 1.3 1.4 Current Product .......................................................................................................................................3 Current Price............................................................................................................................................4 Current Place...........................................................................................................................................5 Current Promotion....................................................................................................................................6

2.0 Segmentation Theory.......................................................................................................................................7 2.1 2.2 2.3 3.0 4.0 Define segmentation (using more than just the textbook’s definition) ........................................................ 7 Explain segmentation ...............................................................................................................................7 Three benefits to Ford Falcon Ute from using segmentation...................................................................... 7 Target Market Characteristics/Images/Rationale Table................................................................................. 8 Reference List............................................................................................................................................ 16

Appendix

Page 2 of 18

Situation Analysis/Target Market Identification Report for Ford Falcon Ute. 1.0 Situation Analysis/Current Marketing Mix
1.1 Current Product Ford Falcon Utes (FFU) are eye-catching utility vehicles that are available in several bright colours. The facade of the vehicles is sleek and sporty with flashy rims which promises power and the back of the FFU is like a truck. The FFU is unique and will allow use for both work and play. The car would appeal to masculine audiences who find use in a utility vehicle. The distinctive aspect of the product is the ‘Ford’ emblem which is oval and dark blue with silver outline and inner ring with the brand ‘Ford’ in cursive font. The emblem is recognizable worldwide. The basic benefit that customers get when purchasing a FFU is transportation. But, the FFU offers...
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