Recent trends in MArketing
RECENT TRENDS IN MARKETING IN HOSPITALITY INDUSTRY
CLUB: READING CLUB
LECTURER: PROF. SNEHAL LUNE
SHRUTI INGLE (121)
KRUTIKA SHELKE (155)
SAGAR IRABATTI (122)
KARAN BANGERA (103)
ANKUR CHAUHAN (111)
INTRODUCTION TO MARKETING
According to Phillip Kotler, “The term Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others”
Marketing is basically informing an individual or group about the products and services with their features.
What is marketed?
Goods
Services
Events
Experiences
Persons
Places
Properties
Organization
Information and
Ideas
Instruments of Marketing:
Newspaper
Television Advertising
Internet Marketing
Hoardings
Packaging, etc.
RECENT TRENDS IN MARKETING USED IN HOSPITALITY INDUSTRY
The recent trends in marketing in hospitality industry are:
Inauguration by a Celebrity: In this, the celebrity becomes a brand ambassador of the hospitality unit and thus it leads to creating an image of the restaurant. The inauguration leads to an indirect advertisement in the newspapers informing people that the restaurant has been inaugurated by this celebrity.
For example: Food Star Restaurant in Bandra-Khar area inaugurated by Actor Salman Khan helped the restaurant in marketing its image.
Sandwich Man: This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing done by the restaurant directly to individuals without the help of any electronic or non-living medium.
For example: McDonalds uses this concept of Sandwich man
Advertisement in Magazines and Newspaper: Often restaurateurs and hoteliers try to invite
CLUB: READING CLUB
LECTURER: PROF. SNEHAL LUNE
SHRUTI INGLE (121)
KRUTIKA SHELKE (155)
SAGAR IRABATTI (122)
KARAN BANGERA (103)
ANKUR CHAUHAN (111)
INTRODUCTION TO MARKETING
According to Phillip Kotler, “The term Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others”
Marketing is basically informing an individual or group about the products and services with their features.
What is marketed?
Goods
Services
Events
Experiences
Persons
Places
Properties
Organization
Information and
Ideas
Instruments of Marketing:
Newspaper
Television Advertising
Internet Marketing
Hoardings
Packaging, etc.
RECENT TRENDS IN MARKETING USED IN HOSPITALITY INDUSTRY
The recent trends in marketing in hospitality industry are:
Inauguration by a Celebrity: In this, the celebrity becomes a brand ambassador of the hospitality unit and thus it leads to creating an image of the restaurant. The inauguration leads to an indirect advertisement in the newspapers informing people that the restaurant has been inaugurated by this celebrity.
For example: Food Star Restaurant in Bandra-Khar area inaugurated by Actor Salman Khan helped the restaurant in marketing its image.
Sandwich Man: This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing done by the restaurant directly to individuals without the help of any electronic or non-living medium.
For example: McDonalds uses this concept of Sandwich man
Advertisement in Magazines and Newspaper: Often restaurateurs and hoteliers try to invite