My Plan

Topics: Fish, Philippines, Trade Pages: 3 (634 words) Published: May 1, 2013

La Pacita Biscuits Inc.

Felicisimo Martinez & Co., Inc., manufacturer La Pacita biscuits, cookies and crackers has been serving the Filipino people for over 90 years to date. The test of time the Company has endured is a testament to the acceptance of La Pacita products by the buying public. 

La Pacita’s goal: “To be in every pantry on every doorstep of every household” is the unifying and harmonizing energy that calls forth efforts toward this end. Its unwavering commitment to operational guidelines and discipline—“Quality through and through”—is non-negotiable. Because of it, after all these years, generations’ past; its existence, humbly, speaks for itself. 

La Pacita’s identification of its niche market—snack or in-between meal consumers—gives rise to the battle cry: “Think of me at 10 and 3!” Because hardly anybody eats biscuits and cookies for lunch and dinner; it leaves snacks, coffee break, recess, break-time, merienda, baon and pasalubong to enjoy La Pacita products. 

“La Pacita then and La Pacita still!” Thank you for your continued patronage. “La Pacita noon hanggang ngayon.Maraming salamat sa inyong patuloy na pagtangkilik!” 

In 1970 Felicisimo Martinez took over the management thus the name F. Martinez and Co., Inc. The company geared for growth and market expansion whilst producing Pacensia, Butter Cookies and Raisin Cookies. Despite economic challenges, the company continued to show signs of growth with the introduction of Snax and Supreme Flakes in the market.

In 1989 our factory was gutted by fire. This was another challenge that the Martinez family conquered. Together with Manuel’s wife Julieta and sons Manuel Jr., Norberto, Edwin, Neil and Manolet greater opportunities were envisioned and portrayed. Today, we inaugurate this milestone of La Pacita Biscuits.

This is the realization of a long-cherished dream, a tribute to Lolo Feling’s pioneering spirit and dedication to his calling as a...
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