Notes to Inspire – Simon Sinek
People don’t care what we do, they care why we do it.
If the challenge we face doesn't scare us, then it's probably not that important. Even if we think nothing good can happen, we should remember to keep our heads up so we will be sure to see the good that could happen. We should always choose to work with people we love. They are the ones who will watch our back and our future. A star wants to see themselves rise to the top before everyone else. A leader wants to see everyone else rise to the top before they do. Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities. Remaining calm in times of desperation makes way for opportunity. What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work. Fantasies are when we imagine things we want. Dreams are when we imagine a world we want to live in. Leaders don't fantasize. They dream. Organizations are like cakes: it's the sum total of ingredients that makes each one different. Add, subtract or change the proportion of ingredients and we end up with something entirely different. Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people we will change the world. Follow those who follow something - an idea, a belief, a vision, a cause. Avoid those who need to convince us to follow them. There are so many different kinds of intelligence. Unfortunately, our standard grading system only measures one of them. It's better to fail ahead than succeed behind.
No matter how much success we attain, it's only valuable if we can do it again. Stories are attempts to share our values and beliefs. Story telling is only worthwhile when it tells what we stand for, not what we do. If your customers don't like your employees, then the odds are high that your employees don't like you. The only reason we get stuck in jobs we...
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