Mission Statements

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1.The Coca-Cola Company
a.The Coca-Cola Company provides their consumers with soda beverages as a product. They wish to offer each costumer with “magic every time someone drinks one of its more than 500 brands (Coca-Cola History: Coca-Cola Heritage Timeline).” b.The Coca-Cola Company’s Mission Statement is: “Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. •To refresh the world…

To inspire moments of optimism and happiness…
To create value and make a difference (Andrea).”

c.I think Coca-Cola’s mission statement is a little untraditional compared to the ones in chapter 2. The examples in the book are a sentence long and more condensed then Coca-Cola’s. Theirs is a little more lengthy and detailed. However, in the sense of a market-oriented definition, I think the statement does clarify what the organization wishes to accomplish. The bullet points are catchy and motivating. The words “refresh”, “inspire”, “optimism”, “happiness”, and “value” all are positive terms. d. Overall, I don’t think the mission statement is appropriate for the product. Their product is a beverage and the only part of the statement that relates to a drink is the first bullet point. If I had to develop a mission statement I would expand on that first bullet point. My mission statement would be “To refresh the world 2.Google

a.Google offers users with an internet search engine.
b.Google’s mission statement is: “To organize the world’s information and make it universally accessible and useful (Andrea).” c.In comparison to the statements in Chapter 2, I think Google did a good job forming their statement. It’s clear, concise, and highlights their strengths. They explained their motives without being to wordy, just like the ones from the reading. The book says that a mission statement “should not be stated as making more sales or profits...
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