Media Representation

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Media Representation 1
Objective:
* To understand the mature of representations and stereotypes * Bea able to apply concepts learned to the relationship between representation and ideology as the apply to gender * Socially constructed : We construct the social

Representation
* Communication is achieved through shared signs and symbols e.g. language * The media communicate with their audiences through a process of representation by using familiar signs and symbols. * The media creates a representation of reality

Process of representation
* The process of representation has several different aspects : a) Re-present event as “ natural”
b) Focuses on a particular group
c) Ideological in that it gives us images of how a particular group experiences the world, and how they should be understood by others

Stereotypes
Define by O’sullivan et al (1995 p 126)
* “A label which involves a process of categories and evaluation * “Representation of social groups
* “In ideological term a means by which support is provided for one group’s differential treatment of another” * Barratt 1986 “blinkered mental attitude : the psychological study of stereotypes are more concerned with the origins of attitude, traditionally link of prejudice * Perkins (1979) sees it as a compressed or shorthand way of referring to complex social relationships. * STEREOTYPES ARE NEVER NEUTRAL, IT IS IDEOLOGICAL ; OFTEN DEPICTED AS “’NATURAL’ Representation Tool

* According to Walter Lippmann (1956) stereotype is an effect vehicle of representation and the process can operate on different levels : - * An ordering process ( categorization to bring order to potential chaos) * A short – cut (simple and easily understood)

* A means of referring to the world ( through recognition ) * - A means of expressing our values and belief ( linked to ideology) Representation of gender
* The meaning of gender as opposed to...
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