Introduction: Role of communication – defining and classifying communication – purpose of communication – process of communication – characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis. Communication and negotiation. Communication in cross cultural setting.
Oral communication: Meaning – principles of successful oral communication – barriers to communication – conversation control – reflection and empathy: two sides of effective oral communication – listening as a communication skill – non – verbal communication-Mode of oral communication.
Written communication: Purpose of writing – clarity in writing – principles of effective writing – approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing –Revising – Specific writing features – coherence – electronic writing process.
Business letters and reports: Introduction to business letters –Type of Business letters- writing routine and persuasive letters – positive and negative messages- writing memos –writing reportspurpose, kinds and objectives of reports- organization and preparing reports- short and long reportswriting proposals-structure and preparation.
Case method of learning: Understanding the case method of learning –different types of cases – overcoming the difficulties of the case method –reading a case properly (previewing, skimming, reading, scanning) – case analysis approaches (systems, Behavioural, decision, strategy) – analyzing the case – dos and don’ts for case preparation
Presentation skills: What is a presentation – elements of presentation – designing and delivering presentation. Advanced visual support for managers
Negotiations skills: What is a negotiation – nature and need for negotiation –factors affecting negotiation – stages of negotiation process – negotiation strategies Dept of MBA, SJBIT
Employment communication: Introduction – writing CVs – Group discussions – interview skillscomposing application message-Impact of Technological Advancement on Business Communicationtechnology enabled communication-Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing
Group communication: Meetings – Planning meetings – objectives- participants – timing – venue of meetings – leading meetings-meeting documentation-notice-agenda-resolution and minutes-Seminarsworkshop-conferences-Media management – the press release- press conference – media interviewsEtiquettes advantage in business communication
Dept of MBA, SJBIT
Dept of MBA, SJBIT
Meaning and definition :The word communication is derived from communis (Latin) meaning common .It stands for natural activity of all human beings to convey opinions ,feeling ,information ,and ideas to others through words (written or spoken) ,body language or signs .
PURPOSE OF COMMUNICATION
In business we communicate toInform
1. Communication to inform
Communication to inform (expository communication) is directed by the desire to expose, develop, and explain the subject. It focuses on the subject of the communication. 2. Communication to Persuade
Communication is a deliberated and intentional act of persuasion. A persuasive communicator wants the reader to understand the message and to be influenced, as intended by him.
PROCESS OF COMMUNICATION
Communication was considered a one –way process marked by the flow of information from a sender to receiver
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