Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers
Informational Report
On
Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers
Report submitted for the requirement of the course “Managerial Communication”, I Semester,
Academic Session 2014-2015
Submitted By
Mr. Sankalp Bhagat (A05)
Amrut Mody School Of Management
Ahmedabad University
Ahmedabad, Gujarat
Acknowledgement
I would like to our express sincere gratitude towards Miss Tina Jobanputra, Faculty of Managerial Communication, Amrut Mody School of Management for making us understand the subject well.
Table of Contents
Executive Summary
1 Introduction
1.1 Purpose
1.2 Scope
1.3 Method
1.4 Assumption
1.5 Limitation
1.6 Background
2 Findings
2.1 Traditional Method
2.2 Car dealership’s Internet Department
3 Discussions
3.1 Comparison
3.2 Third party affiliates for financing purpose
3.3 Ease in busy world
3.4 Risk curtailment
3.5 Secure Financing
4 Conclusions
5 Recommendations and Implementation
Executive Summary
The objective of this report is to introduce consumers to use internet into their car buying activities. Report contains analysis of three websites and the comparison is done taken geographical location India. Scope of the report is also limited to “New Cars” category.
Analysis is done on the parameters mostly used by buyers like price, mileage, specifications, rating and reviews dealers. Also, it is commented that other useful information like maintenance cost, parts availability, depreciation rate, insurance costs, etc, should also be take care.
To sum up, car buying through internet can be efficient and easy to compare from the bundle of products available in the market. Customers should not rely on one website only, as some data may be erroneous sometimes and also that they can get views of good number of car owners.
1 Introduction
1.1 Purpose
The objective of this report is to introduce car consumers to the basic concepts of buying the care online and educating about
On
Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers
Report submitted for the requirement of the course “Managerial Communication”, I Semester,
Academic Session 2014-2015
Submitted By
Mr. Sankalp Bhagat (A05)
Amrut Mody School Of Management
Ahmedabad University
Ahmedabad, Gujarat
Acknowledgement
I would like to our express sincere gratitude towards Miss Tina Jobanputra, Faculty of Managerial Communication, Amrut Mody School of Management for making us understand the subject well.
Table of Contents
Executive Summary
1 Introduction
1.1 Purpose
1.2 Scope
1.3 Method
1.4 Assumption
1.5 Limitation
1.6 Background
2 Findings
2.1 Traditional Method
2.2 Car dealership’s Internet Department
3 Discussions
3.1 Comparison
3.2 Third party affiliates for financing purpose
3.3 Ease in busy world
3.4 Risk curtailment
3.5 Secure Financing
4 Conclusions
5 Recommendations and Implementation
Executive Summary
The objective of this report is to introduce consumers to use internet into their car buying activities. Report contains analysis of three websites and the comparison is done taken geographical location India. Scope of the report is also limited to “New Cars” category.
Analysis is done on the parameters mostly used by buyers like price, mileage, specifications, rating and reviews dealers. Also, it is commented that other useful information like maintenance cost, parts availability, depreciation rate, insurance costs, etc, should also be take care.
To sum up, car buying through internet can be efficient and easy to compare from the bundle of products available in the market. Customers should not rely on one website only, as some data may be erroneous sometimes and also that they can get views of good number of car owners.
1 Introduction
1.1 Purpose
The objective of this report is to introduce car consumers to the basic concepts of buying the care online and educating about