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Legitimacy Theory

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Legitimacy Theory
Refinements to Legitimacy Theory in Social and Environmental Accounting
Matthew V. Tilling Flinders University, South Australia The author wishes to acknowledge the valuable support provided by the CPA Australia in funding this research through their Research Grant Scheme.

COMMERCE RESEARCH PAPER SERIES NO. 04-6 ISSN: 1441-3906

Legitimacy is a generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions” (Suchman, 1995, p. 574, emphasis in original) Legitimacy theory has become one of the most cited theories within the social and environmental accounting area. Yet there remains deep scepticism amongst many researchers that it offers any real insight into the voluntary disclosures of corporations. This brief paper outlines responses to two specific concerns identified in the literature. It will eventually form part of a much larger project addressing a range of issues associated with legitimacy theory. First, the paper brings some of the more recent developments in the management and ethical literature on legitimacy and corporations to the accounting table. Second, there are contributions to the theory that have already been made by accounting researchers that are yet to be fully recognised. The author believes that legitimacy theory does offer a powerful mechanism for understanding voluntary social and environmental disclosures made by corporations, and that this understanding would provide a vehicle for engaging in critical public debate. The problem for legitimacy theory in contributing to our understanding of accounting disclosure specifically, and as a theory in general, is that the term has on occasion been used fairly loosely. This is not a problem of the theory itself, and the observation could be equally applied to a range of theories in a range of disciplines (see for example Caudill (1997) on the abuse of Evolutionary



References: Ashford, B. E. and B. W. Gibbs (1990) “The Double-Edge of Organizational Legitimation”, Organization Science, Vol. 1, No. 2, pp. 177 - 194. Caudill, E. (1997) Darwinian Myths: The Legends and Misuses of a Theory, Knoxville, University of Tennessee Press. Deegan, C., M. Rankin and J. Tobin (2002) “An Examination of the Corporate Social and Environmental Disclosures of BHP from 1983-1997: A Test of Legitimacy Theory”, Accounting, Auditing and Accountability Journal, Vol. 15, No. 3, pp. 312 - 343. Deegan, C., M. Rankin and P. Voght (2000) “Firms’ Disclosure Reactions to Major Social Incidents: Australian Evidence”, Accounting Forum, Vol. 24, No. 1, pp. 101 - 130. Hearit, K. M. (1995) “‘Mistakes Were Made’: Organizations, Apologia, and Crises of Social Legitimacy”, Communication Studies, Vol. 46, No. 1-2, pp. 1 - 17. Hybels, R. C. (1995) “On Legitimacy, Legitimation, and Organizations: A Critical Review and Integrative Theoretical Model”, Academy of Management Journal, Special Issue: Best Papers Proceedings, 1995, pp. 241 - 245. Kaplan, S. E. and R. G. Ruland (1991) “Positive Theory, Rationality and Accounting Regulation”, Critical Perspectives on Accounting, Vol. 2, No. 4, pp. 361 374. Lindblom, C. K. (1994), “The Implications of Organizational Legitimacy for Corporate Social Performance and Disclosure”, Critical Perspectives on Accounting Conference, New York. Mathews, M. R. (1993) Socially Responsible Accounting, UK, Chapman & Hall. Neu, D., H. Warsame and K. Pedwell (1998) “Managing Public Impressions: Environmental Disclosures in Annual Reports”, Accounting, Organizations and Society, Vol. 23, No. 3, pp. 265 - 282. O’Donovan, G. (2002) “Environmental Disclosures in the Annual Report: Extending the Applicability and Predictive Power of Legitimacy Theory”, Accounting, Auditing and Accountability, Vol. 15, No. 3, pp. 344 - 371. Patten, D. M. (2002) “Media Exposure, Public Policy Pressure, and Environmental Disclosure: An Examination of the Impact of Tri Data Availability”, Accounting Forum, Vol. 26, No. 2, pp. 152 - 171. Suchman, M. C. (1995) “Managing Legitimacy: Strategic and Institutional Approaches”, Academy of Management Journal, Vol. 20, No. 3, pp. 571 610. Tilling, M. (2004), “Communication at the Edge: Voluntary Social and Environmental Reporting in the Annual Report of a Legitimacy Threatened Corporation”. APIRA Conference Proceedings, Singapore, July.

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