Hp Marketing Strategies

Topics: Marketing, Hewlett-Packard, Radeon Pages: 16 (5267 words) Published: October 24, 2012
HP Slogan:
“Everybody On” — the new HP slogan. “Seamless, secure, context-aware experiences for a connected world.” "What you care about, we care about"

Segment Home (19)
HP ENVY 4-1000 Notebook PC series
HP ENVY Ultrabook 4-1000
HP Spectre XT Ultrabook 13-2000
Ad: http://www.youtube.com/watch?v=C50hcfYCo58&feature=related HP ENVY 6-1000 Notebook PC series
HP Pavilion dv4-5100 Entertainment Notebook PC series
HP ENVY Sleekbook 4-1000
HP ENVY 15-3200 Notebook PC series
HP Pavilion g6-2100 Notebook PC series
HP 1000-1100 Notebook PC series
HP Pavilion m6-1000 Entertainment Notebook PC series
HP Pavilion dm1-4200 Entertainment Notebook PC series
HP 2000-2100 Notebook PC series
HP Pavilion g4-2000 Notebook PC series
HP Mini 110-4100 PC series
HP Mini 210-4000 PC series
HP Pavilion g6-1300 Notebook PC series
HP Pavilion g6-2000 Notebook PC series
HP Pavilion dv4-5000 Entertainment Notebook PC series
HP Pavilion dv6-7000 Entertainment Notebook PC series

Segment Business (8)

HP EliteBook 8770w Mobile Workstation
HP EliteBook 8760w Mobile Workstation
HP EliteBook 8460w Mobile Workstation
HP EliteBook 8570w Mobile Workstation
HP EliteBook 8470w Mobile Workstation
HP ProBook 4430s Notebook PC
HP ProBook 4530s Notebook PC
HP EliteBook 8560w Mobile Workstation

HP ENVY (7) Elite class
The HP ENVY series is a line of high performance laptops manufactured and sold by Hewlett-Packard, which was launched on October 15, 2009 as two models, the Envy 13 and the Envy 15. Since then, Hewlett-Packard has expanded the series with the addition of the Envy 14 and Envy 17 models. These models replaced the Voodoo Envy when HP and VoodooPC merged. Envy 14 Spectre

HP has launched the Envy 14 Spectre in India, giving it a maximum retail price of Rs. 99,999. The ultrabook will be on shelves in April. HP first unveiled the Envy 14 Spectre, its first ultrabook, back at CES 2012, and recently brought its second, the HP Folio 13 ultrabook, to India as well. Like other Ultrabook manufacturers, HP claims it has fit a 14-inch display into a 13-inch chassis with the Envy 14 Spectre. It wieghs in at 1.7 kgs, and has a coating of scratch-resistant glass over its screen, lid and palm rest. The HP Envy 14 Spectre bears a 14-inch (1600x900 pixel) display, and runs on a Intel Core i5-2467M processor, coupled with 4GB of RAM and a 128GB SSD (with a choice of a second 128GB SSD available),. HP promises a 9 hour battery life for the Envy 14 Spectre, and on the connectivity side, the ultrabook features USB 3.0, HDMI, Mini DisplayPort, Gigabit Ethernet, Intel WiDi and wireless audio, as well as NFC. Bundled software will include a 2 year subscription to Norton Internet Security, and full versions of Adobe Photoshop Elements and Premiere Elements. The Envy 14 Spectre also features CoolSense technology, HP ImagePad for enhanced multi-touch, and an integrated HP TrueVision HD webcam.

Envy Spectre XT
HP has announced the launch of the Spectre XT in India. This is the latest ultrabook to arrive in the market, and is positioned as the “ultramobile premium ultrabook”, and joins HP’s Folio and Envy series ultrabooks in the market. The Spectre XT will be available in various versions, with prices starting at Rs 64,990. As expected, the latest gen Intel processors power this ultrabook. With Ivy Bridge on-board, you automatically get the Smart Connect feature that allows email updates and sync even while the ultrabook may be in Sleep mode. HP's new Spectre XT has a 13.3-inch display, and is pretty thin at just 0.57 inches. Users will get the option of either buying one with a HDD + an mSATA for caching, or completely go the Solid State Drive way. Backlit keyboards are optional as well. HP’s CoolSense technology is implemented on the machine, along with the Beats Audio engine. “Building on the success of the HP Folio 13 and HP ENVY Ultrabook range, this launch adds to our comprehensive portfolio...
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