Example Business Plan

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  • Published : April 30, 2013
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1.0 Executive Summary1
Chart: Highlights1
1.1 Mission2
1.2 Objectives2
2.0 Company Summary2
2.1 Start-up Summary3
Table: Start-up3
Table: Start-up Funding4
Chart: Start-up5
2.2 Company Ownership5
3.0 Services5
4.0 Market Analysis Summary7
4.1 Market Segmentation7
Table: Market Analysis7
Chart: Market Analysis (Pie)8
5.0 Strategy and Implementation Summary8
5.1 Sales Strategy8
5.1.1 Sales Forecast9
Table: Sales Forecast9
Chart: Sales Monthly9
Chart: Sales by Year10
6.0 Management Summary10
6.1 Personnel Plan10
Table: Personnel10
7.0 Financial Plan11
7.1 Break-even Analysis11
Chart: Break-even Analysis11
Table: Break-even Analysis11
7.2 Projected Profit and Loss12
Table: Profit and Loss12
Chart: Profit Monthly13
Chart: Profit Yearly13
Chart: Gross Margin Monthly14
Chart: Gross Margin Yearly14
7.3 Projected Cash Flow15
Table: Cash Flow15
Chart: Cash16
7.4 Projected Balance Sheet17
Table: Balance Sheet17
7.5 Business Ratios18
Table: Ratios18
Table: Sales Forecast1
Table: Personnel2
Table: Personnel2
Table: General Assumptions3
Table: General Assumptions3
Table: Profit and Loss4
Table: Profit and Loss4
Table: Cash Flow5
Table: Cash Flow5
Table: Balance Sheet6
1.0 Executive Summary

Bees' Circus is a children's play and music program that offers a series of parent/child programs devoted to the physical, emotional and social development of children. We offer eight different weekly classes for children newborn through four years. The activities are designed to improve balance, coordination and other sensory stimuli while reinforcing good social skills in a group play environment. Bees' Circus also offers music classes. Children 16 months through four years, will enjoy singing and dancing while getting their first taste of different musical beats and rhythms. Each week, new musical styles will be introduced, such as jazz, contemporary, and classical tunes. Activities such as instrument exploration, songs and movement to music are designed to provide a positive musical experience for both parents and young children.

Bees' Circus offers a unique service in that there is no other program like it in the county of Los Angeles. Though certain cities do run some classes for children through their parks and recreation department, they are not part of a comprehensive growth program for pre-schoolers.

Bees' Circus is centrally located in the new commercial center that serves the affluent northwest area of Los Angeles. Over the past five years, there has been tremendous housing growth in the northwest of the city. To date, 3,500 new housing units have been built in the area to accommodate the growth of the city's population. Most these units are being bought or rented by young families with young children. Currently, there is no park program servicing the area. It is anticipated that a new park will be created in the next three years to serve the estimated 10,000 families in the area.

Perry Llanes, co-owner of Bees' Circus, has been studying child development for over 8 years and has been instrumental in the development of LA’s pre-school programs. He is starting Bees' Circus to offer parents and children a nurturing environment in which to spend time together and play.

Chart: Highlights

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1.1 Mission

The mission of Bees' Circus is to promote the physical, emotional and social development of children. Parents are also a central part of Bees' Circus activities.

When parents enter their child's world of play and imagination, the child blossoms with more confidence to explore and learn. Time spent playing with mom or dad contributes to healthy emotional development and will also build trust between parent and child.

1.2 Objectives

The objectives of Bees'...
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