Consumer Behavior

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  • Topic: Marketing, Market segmentation, Marketing strategy
  • Pages : 66 (9466 words )
  • Download(s) : 159
  • Published : November 30, 2012
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Chapter 01
Consumer Behavior and Marketing Strategy
 

Multiple Choice Questions
 

1. Why is China very attractive to marketers around the world?  A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal

C. they are the heaviest users of the Internet
D. Chinese teens are easier to understand because they are less "trendy" than teenagers from other countries E. because of its massive population, rising income, and emerging youth market

 

2. _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.  A. Marketing

B. Consumer behavior
C. Psychographics
D. Demographics
E. Psychology

 

3. One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____.  A. social psychology

B. cognitive psychology
C. management
D. consumer behavior
E. organizational behavior

 

4. Which of the following is NOT true regarding consumer behavior?  A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research.

C. Consumer behavior is a complex, multidimensional process. D. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

 

5. Which of the following is a key aspect regarding consumer behavior?  A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research.

C. Consumer behavior is a complex, multidimensional process. D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E. all of the above

 

6. Which of the following is NOT an application of consumer behavior?  A. marketing strategy
B. human resource management
C. regulatory policy
D. informed consumers
E. social marketing

 

7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?  A. marketing strategy

B. regulatory policy
C. social marketing
D. informed consumers
E. resource management

 

8. _____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.  A. Social marketing
B. Consumer behavior
C. Regulation
D. Proactive marketing
E. Ethical marketing

 

9. Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing _____.  A. conscientious marketing
B. regulated marketing
C. ethical marketing
D. proactive marketing
E. social marketing

 

10. Most economically developed societies are legitimately referred to as _____ societies.  A. marketing
B. proactive
C. consumption
D. competitive
E. enhanced

 

11. Which of the following is used by firms to influence consumers?  A. ads
B. packages
C. store environments
D. sales pitches
E. all of the above

 

12. To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition.  A. product
B. service
C. value
D. feedback
E. attention

 

13. The...
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