7-Eleven Report

Topics: Convenience store, Marketing, 7-Eleven Pages: 4 (999 words) Published: December 13, 2012
Abhinay Madidi
Patrick Guillaume
Hannah Yue

Table of Contents
1. Executive Summary ............................................................................................................................. 4
a) Introduction .............................................................................................................................. 4
b) Summary .................................................................................................................................. 5 2. Strategic Focus and Plan ...................................................................................................................... 5

a) Mission Statement .................................................................................................................... 5
b) Goals ….................................................................................................................................... 5
c) Core Competencies and Strategic Advantages ......................................................................... 6 3. Target Market …................................................................................................................................... 6

a) Who is our target market? ….................................................................................................... 6
b) Market Segments …................................................................................................................. 7
c) Demographics …...................................................................................................................... 7 4. Marketing Strategies …........................................................................................................................

a) Product …..................................................................................................................................
b) Price...
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