Change Management

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Prof. Dr. Olaf Passenheim

Change Management

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Change Management
© 2010 Prof. Dr. Olaf Passenheim & Ventus Publishing ApS
ISBN 978-87-7681-705-3

To Till Jakob and Jan Malte

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3

Contents

Change Management

Contents
Change Management
Introduction
Reasons for Change
Origins of Change Management

2.
2.1
2.2
2.3
2.4
2.5

Concepts of Change Management
Lewin´s Change Theory
Chin & Benne´s “Effecting Changes in Human System”
Bullock and Batten’s Phases of Planned Change
Beckhard and Harris change formula
7-S Model

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12
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3.
3.1
3.2
3.2.1
3.2.2
3.2.3
3.2.4

The Change Process
Initiating a Top-Down Change
Initiating a Bottom-Up Change
Responsibility for managing change
Change management process
Dealing with the change
Scope

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26
29

4.
4.1

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1.
1.1
1.2
1.3

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7
9

Change Management Projects
External and internal influences

360°
thinking

360°
thinking

.

.

31
31

360°
thinking

.

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D

Contents

Change Management

4.2
4.2.1
4.2.2
4.2.3
4.3.4
4.2.5
4.3
4.4
4.4
4.4.1
4.4.2
4.4.3
4.4.4
4.4.5

Change strategies and approaches
Directive strategies
Expert strategies
Negotiating strategies
Educative strategies
Participative strategies
Examples of failed change management projects
Pitfalls in a change management project
Bringing Change to Success
Building a Business Case
Determining Organizational Readiness
Reaching more people – better communication
Involvement of the Stakeholders
Review the Change

34
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39
45
45
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46
48
49

5.

Conclusion – The 4C-Toolbox of Change Management

50

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List of Figures

Change Management

List of Figures
Figure 1: Modern Change Management - Bottom-Up meets Top-Down

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Figure 2: Finding the right Strategy

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Figure 3: Change Management Process

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Figure 4: Unfreezing - Moving - Refreezing

24

Figure 5: Dealing with the Change

28

Figure 6: Change Management Strategies

36

Figure 7: The 4C-Toolbox

50

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Change Management

Change Management

To exist is to change,
to change is to mature,
to mature is to go on creating oneself endlessly.
[HENRI BERGSON]

1. Change Management
1.1 Introduction
Barack Obama started his...
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