1. When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter
Online Team Member Guide Page 3 of 3 of the Capstone Spreadsheet http://www.capsim.com/guides/capstone2011/capstonespreadsheet/after-loginbc9c.html Rehearsal Tutorial 2. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.
Under Online Training Help / Tutorials and Demos / Introductory Lesson / Marketing / Page 4 of 8 3. How many products does every team start with? a. One product b. Four products c. Ten products d. Five products e. None of the above
Team member guide / section 2 4. What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End e. Performance, Size, Cost
Team member guide / section 2 5. A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.
Online Team Member Guide FAQ – How can we organize our company? Page 6 of 10 http://www.capsim.com/guides/capstone2011/general/107-how-can-we-organize-our-company9b5f.html 6. What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.
Team member guide / Section 2, figure 2.2 - 2.4 7. Successful managers will: a. Create a strategy b. Coordinate company activities c. Analyze the market and its competing products d. A and B e. A, B, and C
Team member guide / Section 1.8 8. After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False
Online Team Member Guide FAQ – How can we organize our company? Page 3 of 10 http://www.capsim.com/guides/capstone2011/general/107-how-can-we-organize-our-companybc9c.html 9. Once you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want
Online Team Member Guide FAQ – How can we organize our company? Page 3 of 10 http://www.capsim.com/guides/capstone2011/general/107-how-can-we-organize-our-companybc9c.html 10. What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less...