Business Plan Pack

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THE PRINCE’S TRUST
BUSINESS PLAN PACK
THE BUSINESS PLAN

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WELCOME
THE BUSINESS PLAN
You’ve got a business idea. You’ve decided to start
a business. You want to get going.
But there’s a lot more to a good business than a good idea. You need to think things through to maximise your chances
of success. Are you the right person to run the business?
Will customers like your product?
A business plan will help you turn an idea into a business.
It needs you to think through all the parts of your business to plan how everything will work. It will take a few weeks to write if you’re going to do it properly. Some parts will be easier to complete than others.

Stick at it because it’s not the final document that’s important, it’s the process. Although you want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and
complex; they explain only the most
important information – what you want to
achieve, how you will get there and the
things you need to do along the way.

The Prince’s Trust Enterprise
programme
The Prince’s Trust has helped many
young people to complete their business
plans and start their own businesses. If
you are aged 18–30 and unemployed or
working fewer than 16 hours per week,
then we might be able to help you. We
have offices throughout the UK and
in each, there is a team of Enterprise
programme staff.

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It’s best to tackle a business plan
in small chunks. The Prince’s Trust
Business Plan Pack can help. This
is The Business Plan divided into
sections to help you develop your
business idea. You can use the
information in The Guide to help you
complete the sections.

To take part, you need to be interested
in self-employment and have a business
idea that you would like help to test and
explore. The programme can then help
you to see if your business idea will
work and whether self-employment is
right for you. If through this process you
find out it is, the programme can offer
mentoring support and, if you really need
it, financial support to start your business.
However, if self-employment turns out
not to be the right option, the programme
can offer support to secure other goals
in employment, education, training or
voluntary work.

The pack is also available electronically.
Some of the sections of The Business
Plan have tables to record the financial
parts of your business. The tables are
also available in MS Excel format and the
sums in these are automatic.

We can’t guarantee that your business
will work or that we will be able to offer
you money, but if you are up for a
challenge and want our help to explore
your business idea, get in touch and
come and meet us.

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CONTENTS

GETTING STARTED
Whose plan is this?
SECTION ONE
Executive summary
SECTION TWO
Owner’s background
SECTION THREE
Products and services
SECTION FOUR
The market
SECTION FIVE
Marketing strategy
SECTION SIX
Market research
SECTION SEVEN
Competitor analysis
SECTION EIGHT
Operations and logistics
SECTION NINE
Costs and pricing strategy
SECTION TEN
Financial forecasts
SECTION ELEVEN
Back up plan

03
04
07
09
10
12
13
14
17
20
21
25

£

02

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GETTING STARTED

GETTING STARTED
WHOSE PLAN IS THIS?
Business and owner details:

Business name:

Owner(s) name:

Business address and postcode:

Business telephone number:

Business email address:

Home address and postcode
(if different from above):

Home telephone number
(if different from above):

Home email address
(if different from above):

03

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SECTION ONE

EXECUTIVE SUMMARY
1.1 Business summary:

1.2 Business aims:

1.3 Financial summary:

04

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