Business Management Ii
BUSINESS MANAGEMENT IIB
Only study guide for BSM2602
Department of Business Management
Mr DG Mabasa
University of South Africa Pretoria
© 2011 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk, Pretoria BSM2602/1/2012–2018 98792822 Indesign, Florida Campus
MNB_Style
CONTENTS
Page PREFACE TOPIC I: INFORMATION MANAGEMENT SPECIFIC OUTCOMES KEY CONCEPTS
1.1 1.2 1.3 1.4 1.5 1.6 1.7 INTRODUCTION ROLE OF INFORMATION MANAGEMENT WITHIN A BUSINESS INFORMATION SYSTEMS MANAGING INFORMATION COMMUNICATING INFORMATION SUMMARY REFLECTION
v 1 1 1
2 2 3 4 4 5 5
TOPIC II: PUBLIC RELATIONS SPECIFIC OUTCOMES KEY CONCEPTS
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 INTRODUCTION DEFINING PUBLIC RELATIONS THE ROLE AND PURPOSE OF PUBLIC RELATIONS CORPORATE IMAGE SUCCESSFUL PUBLIC RELATIONS PUBLIC RELATIONS AND COMMUNICATION THE PUBLIC RELATIONS PROCESS INSTRUMENTS OF PUBLIC RELATIONS MEDIA FOR CONVEYING PUBLIC RELATIONS MESSAGES INTERACTION OF THE PUBLIC RELATIONS FUNCTION AND OTHER BUSINESS FUNCTIONS SUMMARY REFLECTION (iii)
7 7 7
8 8 9 9 10 10 11 16 16 17 17 18 BSM2602/1
TOPIC III: OPERATIONS MANAGEMENT SPECIFIC OUTCOMES KEY CONCEPTS
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 INTRODUCTION THE DYNAMIC NATURE OF OPERATIONS MANAGEMENT OPERATIONS MANAGEMENT DEFINED OPERATIONS STRATEGY AND OPERATIONS DESIGN OPERATIONS PLANNING AND CONTROL OPERATIONS IMPROVEMENT OPERATIONS AND THE OTHER FUNCTIONS OF THE BUSINESS ADDITIONAL RESOURCES SUMMARY REFLECTION
19 19 19
20 20 21 22 24 24 25 26 35 36
TOPIC IV: GLOBALISATION SPECIFIC OUTCOMES KEY CONCEPTS
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 INTRODUCTION PRINCIPLES OF GLOBALISATION BUSINESS IN AN INTERNATIONAL CONTEXT GLOBALISATION IN A BUSINESS CONTEXT ENABLERS OF GLOBALISATION LEGISLATION AND “FAIR” GLOBALISATION IMPACT OF GLOBALISATION ASSESSING GLOBALISATION SUMMARY REFLECTION
39 39 39
40 40 41 41 42 42 43 44 44 44
BIBLIOGRAPHY
55
(iv)
PREFACE
ORIENTATION 1
Only study guide for BSM2602
Department of Business Management
Mr DG Mabasa
University of South Africa Pretoria
© 2011 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk, Pretoria BSM2602/1/2012–2018 98792822 Indesign, Florida Campus
MNB_Style
CONTENTS
Page PREFACE TOPIC I: INFORMATION MANAGEMENT SPECIFIC OUTCOMES KEY CONCEPTS
1.1 1.2 1.3 1.4 1.5 1.6 1.7 INTRODUCTION ROLE OF INFORMATION MANAGEMENT WITHIN A BUSINESS INFORMATION SYSTEMS MANAGING INFORMATION COMMUNICATING INFORMATION SUMMARY REFLECTION
v 1 1 1
2 2 3 4 4 5 5
TOPIC II: PUBLIC RELATIONS SPECIFIC OUTCOMES KEY CONCEPTS
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 INTRODUCTION DEFINING PUBLIC RELATIONS THE ROLE AND PURPOSE OF PUBLIC RELATIONS CORPORATE IMAGE SUCCESSFUL PUBLIC RELATIONS PUBLIC RELATIONS AND COMMUNICATION THE PUBLIC RELATIONS PROCESS INSTRUMENTS OF PUBLIC RELATIONS MEDIA FOR CONVEYING PUBLIC RELATIONS MESSAGES INTERACTION OF THE PUBLIC RELATIONS FUNCTION AND OTHER BUSINESS FUNCTIONS SUMMARY REFLECTION (iii)
7 7 7
8 8 9 9 10 10 11 16 16 17 17 18 BSM2602/1
TOPIC III: OPERATIONS MANAGEMENT SPECIFIC OUTCOMES KEY CONCEPTS
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 INTRODUCTION THE DYNAMIC NATURE OF OPERATIONS MANAGEMENT OPERATIONS MANAGEMENT DEFINED OPERATIONS STRATEGY AND OPERATIONS DESIGN OPERATIONS PLANNING AND CONTROL OPERATIONS IMPROVEMENT OPERATIONS AND THE OTHER FUNCTIONS OF THE BUSINESS ADDITIONAL RESOURCES SUMMARY REFLECTION
19 19 19
20 20 21 22 24 24 25 26 35 36
TOPIC IV: GLOBALISATION SPECIFIC OUTCOMES KEY CONCEPTS
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 INTRODUCTION PRINCIPLES OF GLOBALISATION BUSINESS IN AN INTERNATIONAL CONTEXT GLOBALISATION IN A BUSINESS CONTEXT ENABLERS OF GLOBALISATION LEGISLATION AND “FAIR” GLOBALISATION IMPACT OF GLOBALISATION ASSESSING GLOBALISATION SUMMARY REFLECTION
39 39 39
40 40 41 41 42 42 43 44 44 44
BIBLIOGRAPHY
55
(iv)
PREFACE
ORIENTATION 1
Bibliography: Lubbe, BA & Puth, G. 2000. Public relations in South Africa: a management reader. Durban: Butterworth. Nieuwenhuizen, C & Rossouw, D. ed(s). 2008. Business management: a contemporary approach. Cape Town: Juta. Slack, N, Chambers, S & Johnston, R. 2007. Operations management. London: Prentice Hall Pearson Education. Smith, GS. 2000. Manufacturing layout (organization). Engineering Management Database of Analytical Techniques and Applications, part 5, unit 57. Coventry University. Available from http://www.kbe.cov.ac.uk/EMDATA/57MFGLAY.html [Accessed in June 2008]. 55 BSM2602