To become an enabler for online content sharing and delivery through a marketplace model with features which can be leveraged by schools, coaching institutes and tutors for creating, presenting and grading courses for learners, online.
Summary of Business Idea:
Over last decade, education sector has grown very aggressively. Students need easy access to learning instruments like schools, professional institutes, coaching classes and individual tutors. Technology can play a critical role in bridging this gap. Our idea is to give the teachers and learners a common platform, leveraging the concept of Software as a service, enabling the teacher to have an effective content presentation and delivery mechanism which encompasses course material, presentations, online test creation tools, evaluation and grading plans. The student can easily access the content over web or through mobile application. This assisted learning can provide personalised high quality content to students. Various content providers can share content over the platform. This also opens up possibilities of collaboration between schools-coaching institutes and private sector schools-government schools. The marketplace model of this service will be used by individual tutors who want to reach out to a wider international audience. The courses can be professional, educational or even personal which can be subscribed by anyone who is interested in personal or professional growth.
Market Size and Opportunity
Education in India is a recession proof industry. With hundreds of millions of students, the market size is expected to rise to 109.84 Bn USD by FY2015. The sector has been growing at a CAGR of 16.5 % from FY 2005 to FY 2012 and there is no sign of any slowdown. The online market share is miniscule but with the spread of the internet and low cost PCs, tablets and smartphones (projected at 264 Mn active units by FY2016), the online education market has a tremendous opportunity for growth. Our service will be a major enabler in this direction and will create value for its stakeholders and in the industry in general.
Operational Plans 1 Licensing agreements with schools and coaching institutes. 2 Subscription based model for marketplace courses. 3 Generic content creation which can be used by institutions.
Competitors
No direct competitor in the space of providing SAS based content platform.
EduComp - Specialized content creation and delivery in schools in Tier 1 cities with expensive fees.
Websites like Meritnation.com are retailing their own specialized content.
Massive Online Open Courses - nascent in India and not customized for tutors, limited in scope.
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