Book Review - Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Author: Dave Kerpen
Publisher:McGraw-Hill
Publication Date:Jun 7, 2011
---------------------------------------------------------------------------------------------------------- Reviewer: Siti Aishah Abdullah
Siti Aishah Abdullah is a medical officer, a MBA student in GSM specializing in General Management. Being the President of Srikandi Tun Fatimah School which is the school’s Alumni, social media seems to be a very communicative tool in interacting with her members that touches over two thousands members till date. She has not been published in any books or journals except for some articles and documents which she has to prepare for Health Policy and Planning. She has written columns, done copywriting, technical writing, article reviews, and case study and key notes to those documents. She also has done some ghost-writing in the newspaper as well as through social media. Siti can be reached at: drsiti2003@yahoo.com and on Facebook at: http://www.facebook.com/SK86SitiAishah , and on Twitter at @PrezSK86. ---------------------------------------------------------------------------------------------------------- Ever since I took up my first marketing subject last semester, I have only read a few books on marketing. To be honest not a single one owns by me since in my library only fills up with Medical related books. I haven’t been in any marketing line before except for accidentally becoming one of the MLM agents when one of my staffs one day showed me a product which I think worth having. But when a friend first handed me the book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook by Dave Kerpen last week I almost fell off the chair. I was hoping for a thin book that wouldn’t be too hard to read because I had less than a week to read the book and entertain my family at the same time since this book review has to be submitted after the long holidays of Chinese New Year. Luckily, this book ended up being absolutely wonderful. This book to me is one of the best tools for Marketing via Internet. Dave Kerpen is the CEO of Likeable Media, which is one of a social media marketing firm, is acutely aware that social media has been a fast growing phenomena. It was so fast that most companies have not been able to catch up with it. These companies don’t have a clear understanding of how they can actually incorporate social media in growing their brand and business. Kerpen does not go into Marketing with social media alone but he begins with general information on the social media. Kerpen’s book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks), (McGraw Hill, 2011), helps businesses to catch up. Before his jump to the social media’s role and function, in the early parts of the book he did mention about how the internet got started. Kerpen recaps the history of the Internet beginning with the US military’s desire just to be sure networked computers could talk to each other even if some of them went offline. They needed a network that wouldn’t be vulnerable to a direct hit on a central point of control. He then goes into a discussion on how the Internet works, and he goes into some details on the different uses of the web. Thanks to Kerpen for teaching us to walk before teaching us to run. Quoting from World Wide Web Marketing by Jim Sterne, he mentioned that “The World Wide Web is a pull medium, not a push medium.” Kerpen kicks off the discussion on the role of the web in marketing business that is using the social media. He begins with a great saying that, he believes this would be the basis for his entire book, and with that Kerpen had taken the reader step by step on how social media helps in the marketing...
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