Bmw Analysis Proposal
Introduction:
This is an analytical report that is based on the study of a famous automobile manufacturing company known as BMW Automobiles. It is being analyzed in this report that the success of BMW is based on two core elements, first is the innovation strategy and other one is the competitive strategy. The following analysis is being carried out in an effective manner, first it describes the success of the company and then describes the two main elements on which company has relied and gained competitive advantage in.
Moreover, the report below also describes the proposition that strategic drift in an organization is caused by the failure of leadership. This part of the report will consider the case studies of two companies which include Research in Motion and General Motors.
Question 1
Innovation Strategy of BMW:
For BMW Group’s success, the foundation stone is its strategic focus on developing innovations leading to customer friendliness accompanied by an approach to effective innovations management that is inimitable in the automobile industry BMW, 2012.
"Leading innovations are the best form of copy protection for our products and a guarantor of the global success of BMW, MINI and Rolls-Royce," says Professor Burkhard Goschel, BMW Board Member responsible for Development and Purchasing. "Innovations 'made in Germany ' are still setting standards" (BMW, 2004).
BMW Group was selected on by the judges of the Best Innovator Award for the recognition of its innovative products like Active Steering, BMW I, Efficent Dynamics and others. The award also reflects the fact that the process of innovation ranges from different aspects of business (BMW-Education, 2012). In 2002, it was a great achievement for the group when it won Outstanding Corporate Innovator (OCI) Award in the USA, as it was first time a European Company had received such an award (BMW-Education, 2012).
Within the innovation based business strategy a fundamental can be
This is an analytical report that is based on the study of a famous automobile manufacturing company known as BMW Automobiles. It is being analyzed in this report that the success of BMW is based on two core elements, first is the innovation strategy and other one is the competitive strategy. The following analysis is being carried out in an effective manner, first it describes the success of the company and then describes the two main elements on which company has relied and gained competitive advantage in.
Moreover, the report below also describes the proposition that strategic drift in an organization is caused by the failure of leadership. This part of the report will consider the case studies of two companies which include Research in Motion and General Motors.
Question 1
Innovation Strategy of BMW:
For BMW Group’s success, the foundation stone is its strategic focus on developing innovations leading to customer friendliness accompanied by an approach to effective innovations management that is inimitable in the automobile industry BMW, 2012.
"Leading innovations are the best form of copy protection for our products and a guarantor of the global success of BMW, MINI and Rolls-Royce," says Professor Burkhard Goschel, BMW Board Member responsible for Development and Purchasing. "Innovations 'made in Germany ' are still setting standards" (BMW, 2004).
BMW Group was selected on by the judges of the Best Innovator Award for the recognition of its innovative products like Active Steering, BMW I, Efficent Dynamics and others. The award also reflects the fact that the process of innovation ranges from different aspects of business (BMW-Education, 2012). In 2002, it was a great achievement for the group when it won Outstanding Corporate Innovator (OCI) Award in the USA, as it was first time a European Company had received such an award (BMW-Education, 2012).
Within the innovation based business strategy a fundamental can be
References: Levin D and Green J, 2009, GM Chief Rick Wagoner Said to Step Down, Accessed on 27th April, 2012, Available at: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a1BaGmyUoHgA&refer=home -----------------------