Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay

Topics: Mercedes-Benz, Daimler-Benz, Daimler AG Pages: 2 (677 words) Published: February 23, 2008
9.A potential obstacle to the completion of the merger was US anti-trust regulation which seeks amongst other things to prevent enterprises achieving a dominant position in the US market, using material in the case explain why did not pose an obstacle to the merger.

US anti-trust regulation is also known as ‘Competition Law' prevents enterprises achieving dominant position in the US market. According to Organization for Economic Co-operation and Developments, the prerogatives of that regulation vary from law to law. Anti-trust regulation appeals on protecting consumer choices (also known as consumer welfare) and determine that entrepreneurs have an opportunity to compete in the market economy. There are some other issues involved such as access to market, states aid and subsidies. In recent year ‘Competition law' (Anti-trust regulation) has been regarded as better way of providing public services. The main reasons for not posing obstacles on that merger are: •Merger combined two strong companies – Daimler Benz was an aggressive firm, which was trying to employ every possible way to the market. On the other hand, Chrysler was a very cost-effective company and slow progress firm which believed in the production and flexibility of operation. •Savings resulting from economies of scale – It is been recognized that both companies could benefit each other in terms of production and operating costs. Daimler Benz required a large numbers of workforces and Chrysler was perfect match. •Record revenues and increasing market share – Daimler was looking for companion in US to increase its sales. However in 1997 it had only 1% of its luxury vehicle market in the US . Chrysler with low operating costs and extensive American dealership network was perfect match. •Daimler is a leader in innovation, technology exchange – It is been recognized that technology exchange could have improved Chryslers vehicle performance. For instance it has been promised that Chrysler Jeep...
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