Asleep at the Wheel

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Asleep At The Wheel:
Ford Motor Company’s Exclusion of the Older Worker
Power Point to accompany Opportunities and Challenges of Workplace Diversity by Kathryn A. Cañas and Harris Sondak

Prepared by Levi Baker, Kathryn A. Cañas, and Harris Sondak

“I will build a motorcar for the great multitude.”

-Henry Ford
Case Overview

Ford Chief Executive Officer, Jacques Nasser
A History of Diversity at Ford
Nasser’s Diversity Crusade
Nasser’s Performance Management Process (PMP)
Older Workers Sue Ford for Discrimination
The Age Discrimination in Employment Act
Ford Settles Lawsuits and Moves On
Case Conclusions
Discussion Questions

Jacques Nasser
Jacques Nasser
A History of Diversity at Ford
Nasser’s Diversity Campaign
Nasser’s Performance Management Process (PMP)
Modeled after GE and Microsoft

Used to rank Ford’s 18,000 managers

Stated that managers’ bonuses hinged on diversity goals Nasser’s Performance Management Process (PMP)
Older Workers Sue
The plaintiffs consisted entirely of white males.
The plaintiffs claimed “reverse discrimination” based on race and sex but later dropped this claim to focus on age. •The plaintiffs consisted of employees of both sexes and multiple ethnicities. •The suit was given national recognition when it was supported by the AARP. •The plaintiffs claimed that management was attempting to eliminate older salaried workers. Older Workers Sue

“We are in the middle of transforming one of the biggest companies in the world. You aren’t going to do that by pleasing everybody, by having some kind of consensus. We know we are going to upset some people. Maybe they shouldn’t be a part of Ford Motor Co.”

David Murphy, Human Resources Vice-President

Older Workers Sue

“We are trapped in a mono-cultural environment that is dominated by old white males. We need to change. We need more employees who are more reflective of our consumer base.”

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